QR Codes for B2B Marketing

How to Plan, Create, Measure and Market

Using QR Codes

The UPC Code

The UPC Code was used initially in a retail setting in 1974.

The QR Code

QR codes were developed in the mid-90’s by Denso-Wave, a division of Toyota.

The increase in QR code scanning from June 2010 to December 2010

Source: Mobio Identity Systems

1200%

The percentage of Americans who remember seeing a QR Code

Source: Austin & Williams

52%

The percentage of Americans who have scanned a QR Code

Source: Austin & Williams

28%

The percentage of people who have scanned a QR code and scanned again.

Source: Mobio Identity Systems

60%

Code vs. Code

Today, there are many competing 2D barcode systems. While QR is quickly gaining in popularity, other companies continue to promote their own systems.

QR Code ScanLife EZ Code

Microsoft Tag DataMatrix

Why Use a QR Code?

QR Codes are:• Easy to implement• Simplify consumers engagement• Give a high-tech feel to publications• Free

KNIPEX

As the world’s leading brand of professional pliers, KNIPEX utilizes QR Codes to link to product videos – which help visually demonstrate their unique benefits.

Quantum

Data backup and preservation is a big business today. Quantum Corporation combined a traditional materials rack with QR codes to cut down on paper and digitally engage their tradeshow audience

Source: the social metrics

Southwire

An innovator in the electrical cabling industry, Southwire used a QR-enabled print ad to introduce the new MCAP product line.

Downtown Cleveland Alliance

QR codes in ads and billboards give visitors and residents mobile access to news, offers and connections—so they can get moving .

SnowDogg

QR Codes enable prospects to hear from an actual user on why he thinks Snowdogg is a better product.

Step 1: Is QR right for my situation?

Consider these questions before you begin a QR program.

• Do you have mobile content that can deliver to aid in the communication?

• Does the consumer have a smart phone?

• Will the consumer be scanning multiple items around or within your content?

?

Step 2: Develop Strong Content

Remember a consumer may not have their phone handy or may need to install an app before scanning. Make sure the content is compelling to satisfy their curiosity.

• Content should be:• Mobile friendly (don’t link to your

desktop site)• Related to the ad (don’t link to your

home page)• Engaging – video, interactive

content, supporting material to ad

Step 3: Generate the Code

Creating a QR code is a simple process and can be done with free tools readily available on the Web.

URL• Identify

Your Target

http://www.circle44mobile.com/campaign/

Tracking• Add

Campaign Tracking http://www.circle44...utm_source=WiredMag...

Shorten• Use a URL

Shortener

http://c44.me/ad1

Code• Generate a

QR Code

Step 4: Deploy and Measure

Now that you’ve created a code, add it to your printed materials.

Thoroughly test your code in print on multiple phones/platforms before your release it to consumers

Be sure to monitor performance through web analytics, URL shortener, QR tracking software

What’s Next?

Moving consumers from print to digital will continue to be an important part of marketing for years to come.

Other technologies that can make this transition possible are SMS (text messaging) and the emerging NFC chips (Near Field Communications).

‘Modding’ Your QR Code

To take your QR code beyond the standard grid layout, you can modify up to 30% of the image to create a custom look for your QR Code

Louis Vuitton Japan

Japanese agency SET developed this QR code for a project between Louis Vuitton and Takashi Murakami.

Macy’s

This QR code was developed as part of Macy’s Backstage Pass program providing customers with tips and advice through a mobile website.

Questions?

For more information, contact:

Scott Chapinschapin@digiknow.com216 325 1981

John Sonnhalterjsonnhalter@sonnhalter.com (440)234-1812 ext 121

Get a QR reader at GetQR.net