Publicis Israel - Coca Cola Village by Enon Landenberg

Digital Marketing

Digital Marketing

Digital Marketing

We are in the midst of a revolution in marketing

and advertising.

Brands have become the joint property of

advertisers and the consumer.

Brands status is transformed when consumers develop

conversations around the brand .

New technologies ,segmented media ,

and powerful consumers

are changing the world of advertising and marketing

Buzz-generating consumers have more significant roles in the

marketing process.

In the past, the role of advertising was to tell the

brand’s story .

Today, we have to induce consumers to communicate the brand’s story to others.

Always on 52 weeks of

genuine communications with consumers

From campaign-oriented thinking

To creating an experience for consumers to

share with others

From communication of messages

is a wide platform where the customer meets the Brand and interacts with it. This platform serves a home for all brand activities that run on various content channels

THE ENGAGEMENT CENTER

The most amazing project for theMost amazing brand in Israel

facebook

volunteers

13,500

hours where Donated for the community.

54,000

members on the page

15,000

Events in real life and on the fan page

250

Rihanna concert

1

Interactions on our page

62,000

wall Posts

2,100

page views

18,601,000

The TV Ad was uploaded on facebook a day before it was on TV

video views

690,378

photo views

10,750,000

Photo Albums

417

Photos in the albums

77,000

comments on photos

5,500

Tags on the photos

169,000

users changed their profile image

More than

2,000

The grand finale

Pixel image (GIGA PIXEL)

1,000,000,000

People tagged them self to it

4,600 More than

100100010 01111 00111 00110001111(the first digital village)

Welcome to Coca-ColaDIGITAL

Village 2010

The Village

• 1 coca-cola summer activity • 3 days• 10 cycles • 650 teenagers in each cycle• 6,500 teenagers visited the village

Website out!Fan Page In!

All the content

Interactive map

All the info

Cool applications

Live Video fromCoca-ColaDIGITAL

Village 2010

Subscribe to Coca-ColaDIGITAL

Village 2010

You must have a facebook account to subscribe to the village

The personalOn hand

ID

Every teenager got an Bracelet containing a RFID code

The teenager’s FacebookAccount was attached to the

RFID code

Which allowed the teengers to use their Facebook in the real world

The Real LifeLIKEBOX

40 different Like readers

This is how it looks inside

Every box sent a different Status to the users Facebook

Every time a teenager touchesA box a Like status appears

On the users Facebook

We had an average of 25Likes for every user on the

village

The Real LifeLIKE

On users profile

The Real LifeLIKE

control

The Coca-ColaVillage 2010

DIGITALPayment Method

The code on the bracelets was usedAs the payment system on the village

By touching a readers on the bar theTeenager could get up to 7 coca-cola

Cans or rent towels, MP3 players and much more

The Real LifeImage

Tagging

Using a mobile RFID reader Connected to a camera

we did online Tagging Of images to the users

Facebook account.

The photographer took pictures of the teenagers, they touched him

with their personal bracelets.The pictures were uploaded And

tagged Online to TheirFacebook account.

The mostActive pageOn facebook

Israel

Dank u