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Neil Garner, CEO & Founder Miles Quitmann, Managing Director
Proxama INTERACT
Proxama is the next generation mobile commerce company that connects the physical and digital worlds.
Our technology platforms enable consumers to set up a mobile wallet, receive offers, connect with brands and make payments through their NFC mobile phone.
Proxama works with: Card Issuers MNOs Handset Manufacturers Brands Agencies Media Owners
About Proxama
© Proxama 2013
Proxama INTERACT
What makes Proxama?
© Proxama 2013
Proxama INTERACT
What is NFC?
© Proxama 2013
NFC - Love or hate It…it’s here to stay
8million NFC enabled consumers in the UK today
By 2015 50% of total smartphones will be NFC- enabled compared to 5% in 2011. Source: M for Mobile February, 2013
Proxama INTERACT
© Proxama 2013
Proxama INTERACT
Handset Statistics
184 NFC Devices Currently Available(source: NFC World)
1500million NFC Devices estimated to be shipped in 2017(source: ABI)
302million NFC phones will ship this year(source: ABI)
NFC is here.It’s growing fast.
© Proxama 2013
Proxama INTERACT
Our Platform
Service ProviderManagement
Wallet Management
Engagement & Loyalty
Core Platform
Infrastructure
Payments & Security
Reporting &Analytics
CampaignManagement
Infrastructure Management
Loyalty Providers
Wallet Framework
WalletManagement
TSMsMedia
Platforms
MNO SDK Payments SDK
Loyalty & Marketing SDK
Service Providers
£Wallets & SDKs
Web Tools Payment Service
Providers
£
Security SDK
Tag Suppliers
© Proxama 2013
Proxama INTERACT
Connecting Physical and Digital
Proxama INTERACT
Voucher Collect and Redeem
Proxama INTERACT
Contactless Payments
Proxama INTERACT
Music reviews
Without NFC
With NFC
© Proxama 2013
Proxama INTERACT
Retail Solutions
Entertainment – tap to receive content
Fast Food – incentivised content
Fashion – tap to match garments
Consumable – tap to offers and upsell
© Proxama 2013
Proxama INTERACT
Contactless Payments
© Proxama 2013
Proxama INTERACT
© Proxama 2013
Proxama INTERACT
Tap by Handset OSConformance Report
Tap by Location
It’s all about Data and Analytics
© Proxama 2013
Proxama INTERACT
© Proxama 2013
Proxama INTERACT
What will you do With NFC tomorrow?
Interactive NFC signage with contextual promotions
Tapping, the consumer is given a targeted promotional offer or engagement
This in turn influences the consumer, driving them to the store
The consumer can select from multiple stored offers and vouchers
Which they can redeem alongside their NFC purchase at the till
Alongside loyalty acquisition, leading to repeat revenue
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