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Whether you’re looking for fame, fortune, or both, promoting your applications effectively is a key to reaching your goal. We’re happy to help you get there with your apps for Nokia phones by providing a new suite of online marketing tools, called Marketing in a Box. In this webinar presentation, Kalyan Vadrevu, of Nokia Developer marketing in Silicon Valley, shows you how to use these simple tools. You’ll learn how to create an entire kit of professional marketing assets — including videos, websites, Facebook tabs, and banners — in just one work session.
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Marketing in a box (beta)
Kalyan Vadrevu Developer Marketing Manager, Nokia
What is Marketing in a box? Marketing in a box contains guidance and tools to help you promote your application.
© Nokia 2012, 2013
Give guidance and best practices…
Date / Oct 12, 2012 © Nokia 2012, 2013
…and tools to create promotional assets.
© Nokia 2012, 2013
Why should you care? Well, building an app is only half the story.
© Nokia 2012, 2013
© Nokia 2012, 2013
% of developers are looking for marketing help.
Interest in hiring a marketing company, %, Survey by Evans Data Corp
20% = Not at all interested
22% = Not very interested
30% = Somewhat interested
28% = Very interested
Realization
© Nokia 2012, 2013
Success in app stores is a result of combination of a great product and a well implemented marketing campaign.
What can you learn with Marketing in a box?
© Nokia 2012, 2013
1. Guidance videos
Date / Oct 12, 2012 © Nokia 2012, 2013
Before launch Building the foundation
At the launch Generating buzz and downloads
After the launch Community engagement and analysis
2. Guidance documents
© Nokia 2012, 2013
What can be built with Marketing in a Box?
© Nokia 2012, 2013
© Nokia 2012, 2013
App video App banners
© Nokia 2012, 2013
App Facebook tab App website
Wait, there’s even more! Delight your customers across the globe with customized messages.
Date / Oct 12, 2012 © Nokia 2012, 2013
© Nokia 2012, 2013
Generate videos for Nokia devices Asha 303, Asha 311, Lumia 900, Lumia 820 and Lumia 920
© Nokia 2012, 2013
Generate custom videos in languages: • Portuguese
• French • Russian • Chinese
• English • German • Italian • Spanish
© Nokia 2012, 2013
Custom banners in languages.
© Nokia 2012, 2013
Customize your videos with over
adjectives to help describe your app.
Again, why to use Marketing in a box?
Date / Oct 12, 2012 © Nokia 2012, 2013
© Nokia 2012, 2013
Free and easy to use Generate high definition assets within hours
No need to upload new screenshots – All images are directly picked from the app store (Nokia Store and Windows Phone Marketplace)
© Nokia 2012, 2013
Learn and implement great marketing campaigns Benefit from detailed guidance on what tactics need to be followed when launching an app!
© Nokia 2012, 2013
More features to come Newer devices and templates are always just around the corner!
How do I get started?
© Nokia 2012, 2013
Login with your Nokia sign-up information at www.developer.nokia.com/mib
Thank you.
© Nokia 2012, 2013
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