Product teardown workshop - Carousel vs. Flickr

Carousel vs. Flickr

Product Teardown Workshop

By Yammer and PM Fast Track

New User Experience • Why can’t I sign up with my Gmail or Facebook accounts? • What action does the respective Product team think is most/least

important for new users to perform? • What fact does the respective Product team think will be

most/least confusing for new users to understand? • What metric (engagement, growth, retention, monetization, etc.) is

the new user experience designed to lift? • For iPhone, how does the app ask for permission for things that it

needs, e.g. push notifications?

Carousel New User Experience

+ other in app callouts, etc.

Flickr New User Experience

+ other steps, like upload a profile photo, connect with Facebook, sync photos, etc.

Default Experience • How does the app try to ensure it’s showing interesting

content and actions to the users? • What are the primary pieces of content and primary

actions? • What notable pieces of content and actions are not

strongly represented in the default experience? • In general, what does the app’s default experience tell

you about the respective product team’s opinion about photo sharing?

Carousel Default Experience

Flickr Default Experience

Social/Sharing

• What metric are the app’s social and sharing features designed to lift (engagement, growth, retention, monetization, etc.)?

• What does each app do to create network effects?

• How important is it to the app’s success for users to share or use social features?

• How important is it to the app’s success for users to discover content?

Carousel Social/Sharing

Flickr Social/Sharing

Curation

• How much effort does it take for users to curate their photos in the app?

• How important is it for the app to encourage users to curate their photos?

• What common curation features are missing?

• What is the product owners’ approach to photo curation? Why?

Carousel Curation

Flickr Curation

About Your Team Team Yammer

• Neil McCarthy (NMCCARTHY@yammer-inc.com), @hardkornelius

• Ron Blandford (RBLANDFORD@yammer-inc.com)

• Check out the Yammer Product collection on Medium: https://medium.com/yammer-product

Want to join the team? Apply to be a Yammer PM.

Team PM Fast Track

• David Kim (daviddarden11@gmail.com), @findinbay

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