Product Tank Amsterdam - Data - Rogier Schutte 2016 03-22

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Lessons learned when using data in our

company

Twitter: @rogierschutte, @SRXP_

Expense chaos solved

Ma·nus·je-van-al·les (het; o; meervoud: manusjes-van-alles) = Jack of all trades

Me at SRXP

Design

Sales

Customer success

Product management

1

3

2

4

Data in product management

Analyse features

Giving back insights to customers

Roadmap decisions

1

2

3

VAT reclaim

Claim to tax authorities

VAT RulesExpenses

Giving back insights to customers1

Process optimization Insights

Save time Save actual money

Data for roadmap decisions2

Lesson: Only short term. Not all information

Money that we can earn with it

Customers that are blocked by feature

Amount of customers wanting the feature

Analysis of features3

Lesson: Keep talking to customers!

Use our own dataset

Find the ideal customer

SRXP is the first expense tool that is approved

by the DNB

10

Contact us

Pieter Rogier MarkTwitter: @rogierschutte, @SRXP_

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