Product Manager: Role from Startups to Enterprises

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This webinar was sponsored by the System Design and Management Speaker Series and given by Rafael Maranon, currently a Product Manager at Cisco. We ran short on time, but Rafael says he is more than happy to answer questions via twitter (@rafaelmaranon). A video recording of the presentation can be found here: https://mit.webex.com/mit/lsr.php?AT=pb&SP=MC&rID=19097617&rKey=c489dd045e0928e6

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Product Manager: Role from Startups to Large Corporations

Rafael MaranonSr. Product Manager, Cisco Systems

MIT sdm speaker seriesNov 22, 2013

@rafaelmaranon

Content

the rolethe productsthe management

@rafaelmaranon

Need for Domain Ontologyproject

enterpriseprogramproduct

value AND effort

systemtechnologycomponent

softwarebusiness

developmentsupportfinancingmanagementcombination of value AND effort with the intention to maximizing (benefit=value–effort)

designarchitectureengineeringmarketingtesting

@rafaelmaranon

Product H

1992 @rafaelmaranon

Product K

2006 @rafaelmaranon

Product M

2008 @rafaelmaranon

Product B

2012 @rafaelmaranon

Product T

IPv6QoS Medianet onePK

AVCIdentityOSPF

MPLSAVBBGP

PnP

FEX

mVPN

LISP

AN

BYOD PLANT FIELD FOGVIDEO VoIP CAMPUS

CLOUD

3rd Party App

OPEN

The Internet of Things (IoT)The Internet of Things (IoT)2013

What is consistent?

• Right problem to solve• Funding process• Team orchestration• Technology expertise• Innovation process• Execution determination• Go To Market strategy• Adoption metrics

… and a lot of passion

@rafaelmaranon

Thank you!

@rafaelmaranon

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