Product Management with PayPal Mobile App Creator

Product Management w/ PayPal Mobile App Creator

/Productschool @ProductSchool /ProductmanagementNY

Ashish ToshniwalHow to build a successful product

Inspired by Steve Jobs

We help brands create products that have lasting impact.

Our Clients

All trademarks, product names, company names and logos appearing in this presentation are the property of their respective owners.

in transactions $60B

users delighted300M

passionate people240

Fortune 500 clients24

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Assumptions are deadly.

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Early experiments can save you a lot

of pain.

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Only through talking to users and

gathering data can we make informed

decisions on what to build.

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Good Product Managers answer the

tough questions.

What Feature Do We Focus On First?The Kano Model helps us answer this question

Kano Model: 2 Axes

The Feature Category Model

The Question Pair that uncovers customer

perception

Functional - How does a customer feel if they have the feature?

Dysfunctional - How does a customer feel if they do NOT have the feature?

Attractive - Customers like if the feature if it’s there (Functional) but can live with it not being there (Dysfunctional)

Must-Be - Customers expect the feature to be there (Functional) and dislike it if it’s not there (Dysfunctional)

Performance - Customers like having it (Functional) and dislike it if it’s not there (Dysfunctional). These extreme reactions translate to the linear

“more is better” relationship between the 2 dimensions.

Indifferent - Customers don’t care if it’s there (Functional) and don’t care if it’s not there (Dysfunctional).

I Like It I Expect It I Don’t Care I Can Live With IT I Dislike It

In PracticeAs a bank, what features in our app should we invest money into advancing or building?

Our Mobile App BacklogFrom existing features, qualitative testing, and industry insights

Everybody Has An OpinionYour job is to take this backlog and gain actionable data into what to focus on.

Take The Most Common ResponseMap the responses to the categories, and go with the most common category.

M = Must-Be, P = Performance, A = Attractive, I = Indifferent, R = Reverse, Q = Questionable

Our New Backlog

Feature Category Priority

Round Up Savings Attractive Top

Money Management Attractive High

Check Credit Score Attractive Medium

Check Balance Must-Be Maintenance

Investment Management Indifferent Disproven

Innovation is saying no to a thousand things

If you have any questions please email

ashish@ymedialabs.com

www.productschool.com