Product Hacks for Change

How did you experience the last major change at your place of work? Take notes on Post-Its for Jobs-To-Be-Done, Pains and Gains and fill the Segment Profile

💬 Quick Chat

#ProductHack Jobs-to-be-done

Product Hacks for Change Designing a Learning Experience

Stefan Haas, Co-founder #PoDojo, stefan@podojo.com Samir Hanna, Agile Coach Zalando, samir.hanna@zalando.de

Business models expire like yogurt in the fridge Alex Osterwalder

“The only sustainable competitive advantage is an organisation's ability to learn faster than the competition.”

Arie de Geus

2008: imagine online fashion

RETAIL

#1 retail

2016: building a platform to reimagine fashion

Radical Agility

Purpose Autonomy Mastery

Radical Agility created a wide open space and a lot of questions

The producer role

Learn fast the agile way of working

What would you do to help producers to learn the agile way of working?

What would be your first step?

💬 Quick Chat

Context Map

#ProductHack Frame the Organisation as Market

#ProductHack Customer Discovery

OutcomeIf a Pain reliever or Gain creator doesn't Fit anything, it may not be creating customer value. Don't worry if not all pains/gains are checked – you can't satisfy them all. Ask yourself, how well does your Value Proposi-tion really fit your Customer?

71

Principles to Design Learning Experiences

#ProductHack Value Proposition Canvas

OutcomeIf a Pain reliever or Gain creator doesn't Fit anything, it may not be creating customer value. Don't worry if not all pains/gains are checked – you can't satisfy them all. Ask yourself, how well does your Value Proposi-tion really fit your Customer?

71

💡Ideate

Brainstorm Products, Gain Creators and Pain Relievers and map the Post-Its on the Value Proposition Canvas

#ProductHack Ideate

#ProductHack Iterate to Learn

Customer Discovery

Interviews

Ideation w/ Stakeholder

Design, Test, Repeat

design

test

strategyzer.com

Gain Creators

Pain Relievers Pains

Gains

Products& Services

CustomerJob(s)

The Value Proposition Canvas

Value Proposition Customer Segment

8584

CO

NC

EP

T 1

.3

84

Source: Strategyzer

#ProductHack Customer Journey Mapping

Facilitator Team Producer Teams and Stakeholder

Design Studio

Agile Mindset Dojo

Zcrum Dojo

Design Studio + Hall of F***ups and Fame

Retrospective and Design

Lean and Kanban Dojo

Design Studio + Hall of F***ups and Fame

Retrospective and Design

Retrospective and Design

Lean Coffee

Connections: Check In

17:00Connections: Learners to Outcomes

14:00

Concepts: Lightning Talks

Concrete Practice: Agile Games

17:00 Concrete Practice: Design Studio

14:00

17:00

Connections: Hall of F***ups and Fame

Conclusions: Ahaa Post Up

Participant

Facilitator

Designer

#ProductHack Viral Growth

Retrospective and Design

40

75

#ProductHack Net Promoter Score

8 Iterations

NPS

🌡How to Measure …

⚗Hypothesis driven iterations

We believe that …

Producers need just to connect

Test: Advertise 1hr Lean Coffee and count people showing up

Result: False, no one showed up#ProductHack Testing

We believe that …

Applying thinking tools to concrete issues with their teams is perceived as a gain

Test: Bring in team members for co-design sessions

Result: True from feedback and observation

#ProductHack Testing

⚗Hypothesis driven iterations

Apply agile product

approach to become more

agile

Thank You!

Stefan Haas, Co-founder #PoDojo, stefan@podojo.com Samir Hanna, Agile Coach Zalando, samir.hanna@zalando.de