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Successful Event Promotion with Social MediaJune 3, 2010
Audio is only available by calling this number:Conference Call: 866-740-1260; Access Code: 6339392
Sponsored by
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
You are being recorded…
• Streaming into Second Life• This seminar will be available on the
TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
• You will receive a link to this presentation, material and links.
• After the webinar, you can ask follow-up questions in the Virtual Community Forum:– http://bit.ly/dBmrLl
• Twitter hashtags: #techsoup
talks!
Successful Event Promotion with Social Media
Sponsored by
Presenters: Janet Fouts & Avi Kaplan
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Today’s Speakers
Avi Kaplan
Facilitating: Kami Griffiths, TechSoup Assisting with chat questions: Chris Peters & Stephanie Parker, TechSoup
Janet Fouts
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Agenda
• Getting started• Local and national event sites• Social media sites• Sample event• Create and maintain a social
network • After the event • Continued engagement
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Getting Started
• Event dashboard• Team info• Content• Identify target sites• Communicate with your networks
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Event Dashboard
• Press releases• Images/videos• Messaging• Links for
information• Contacts list
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Your Team
• Staff• Volunteers• Membership• Social media connections
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Content
• Messaging and quotes• Images/ video• Related information• Box.net or
4shared.com
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Event Posting Sites
• Eventbrite.com• Upcoming.yahoo.com• Yelp Events• Eventful.com• Local.com• Zvents.com
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Using Social Media
• Find and Enable Supporters• Promote and build anticipation• Enhance your event and connect
participants• Capture the experience• Reflect and Thank
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Example Event: TweetsGiving
A global celebration that aims to change the world through the power of gratitude.
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Grow Your Networks
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Follow Up: Deepen the Engagement• Publicly thank, celebrate
and report• Publish captured media
to re-share the experience.
• Invite feedback• Follow up individually
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Contact Us
Janet FoutsJanet@JanetFouts.comJanetFouts.comTwitter: @jfouts408.216.7423
Avi Kaplanavi@ozenmedia.comMeshugAvi.comTwitter: @MeshugAvi
talks!
Questions?
Submit your questions using the chat box.
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Continue the Discussion…
• Additional questions can be answered by posting in the Virtual Community Forum:– http://bit.ly/dBmrLl
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center– Request donated software, hardware, and
online services– Join our community forums to learn from
your colleagues– Browse upcoming events and conferences
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Upcoming Webinars
• Get Started with TechSoup's Product Donation Program – Thursday, June 10, 11 a.m. Pacific time
• Flip-in' Out @ the Library – Thursday, June 17, 11 a.m. Pacific time
Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392
Thank you to our Webinar Sponsor!
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week.
For more information: pages.readytalk.com/techsoup.html
talks!
Thank you! Please complete the post event survey!
Kami Griffiths, kami@techsoup.org, 415-633-9392
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