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Awareness General Assembly10 July 2013, Prague
WP1 breakout Campaign lessons learned
It’s all about timing…
“It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.”
Anna Wintour, Editor in Chief US Vogue
Give your story the best possible chance
Success is 1%inspiration
– 99 % preparation
(Not quite) Thomas Edison
Plan ahead!
Case studies work
Get others to help tell your story…
Georgi Gospodinov, Bulgaria
The press is your friend
Branding matters
Branding works
Online and social media works – make it work for you!
Make your material work for you – match it to media
Don’t reinvent the wheel…
Start early…
Work as a…
pro.europeana.eu/web/europeana-awareness/wp1-resourcespro.europeana.eu/web/europeana-awareness/wp1-resources
Check your list!
Check your list!
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