Powering End User Experiences with Communication APIs Nexmo, Alex Economon TADSummit

Creating and Enabling Winning Customer Experiences with Telco APIs

Alex EconomonDir Bus. Dev. Carriers

13 Nov 2014

Nexmo is a Cloud Communication APIWe provide easy-to-use APIs and empower high quality and scalable cloud communications through a global telecom network.

• Global Reach & Local Country Connectors

• Adaptive Routing™ & Direct-to-Carrier©

Connections

• Real-Time Analytics & Dashboard

• Cloud Based Restful API

• SMS & Voice Capabilities

• Pay Per Use SaaS Model

Access to over 7.3 billion phonesOver 70,000 customers in 235 countries

Over 2.5 billion API calls in 201380% of OTT use us500 million data points collected per month

Nexmo Offers a Suite of Cloud APIs for Two-Way Communication

Messaging APIsHigh deliverability,low latency, global

Voice APIsEnhanced Voice XML & SIP

Cloud Phone NumbersWorld largest reach, mobileRanges, API based real time provisioning

Number Insights APIKnow your customers, reduce fraud, communicate with context

The Enterprise Communications Market is Growing and Changing Fast

OPPORTUNITIES

• $134B enterprise messaging and voice market, growing 25% per year(1)

• 50% Local – Global addressable market, but that portion is growing

• Boosted by OTT services & enterprise adoption

Sources: (1) Portico

TRENDS• Mobile has become the primary device

• Security and privacy concerns are increasing

• Emergence of the Phone Number as Unique ID

• Apps are going global from day one

• APIs as driver of agility in enterprise software

• Communication shifting to IP

Customers Want Agility and Scale On Demand as They Go Global

The Traditional Communication Value Chain is Not Fit for Business Apps

Enterprise

High barriers to innovate

Complicated Protocols Degradation of QoS

Complex Regulatory Environment

Subscribers

Multiple hops in the value chain lead to poor customer

satisfaction

Absence of data and analytics makes it impossible to track

returns

Security exposure with each additional hop

Nexmo “raison d’etre” is to Simplify, Streamline and Scale this Value Chain

Developer

Quality Solved: Remove Hops, Measure Conversions and Adjust in Real Time

Nexmo algorithms predict failure and automatically reroute

One Hop Max / Typically Zero Hops1 2

3 4 Adaptive Routing™Real-time End-User Data

Nexmo Direct-to-Carrier® ConnectivityLegacy Telco Services

Abstract Regulations: Simple in the Front-End, Compliant in the Back-End

In France, SMS must originate from a source, not a number.

Standard World SMS character limit is 160 characters. In Brazil, the limit is 157.

India Telecom regulations prohibit promotional messages from being delivered from 9PM - 9AM.

From: 33 1 43 54 22 66

To: 33 6 78 90 12 34

Envover: Bonjour!

From: NX SC 1223

To: 33 6 78 90 12 34

Envover: Bonjour!

Nexmo adapts the delivery method, automatically switching out the phone number with a ‘pre-approved’ delivery code

With local understanding of French SMS regulations, we can guarantee the message gets delivered.

Carrier Restriction

Brazil

If application sends communication based on the 160 standard, message will get truncated for Brazil recipients, altering intent.

Nexmo recognizes the potential delivery failure and modifies the communication to fit as intended.

From: LM-012345

Thank You. Your order has shipped! Don’t forget about special deals this summer!

From: LM-ADIDAS

Thank You. Your order has shipped! Don’t forget about special deals this summer!

With our local experience, Nexmo converts the source of this message so that it is recognized as a registered transactional communication; message can be delivered to end users, even if they are on the national do not call list, and it is after 9PM

Carrier Restriction

IndiaCarrier Restriction

France

Carriers PartnersEurope Africa Asia Latin America

It’s not just about the API…

How our customers create winning customer experiences…

… and why telco is so important for our customers!

Call to action

2 way communication

Healthcare•Appointment management•Patient follow-up•Medication reminders

Retail•Customer authentication•Customer service•Promotions

Social Media•User authentication•P2P messaging•Social invites

Travel/Hospitality•Reservation confirmation•Check-in & -out•Travel alerts

Finance•2 factor authentication•Transaction alert•Balance alerts

Cloud communication streamlines our client’s operations and how they interact with their customers

User 2 factor authenticationMarketing communications

Notifications, alerts and promotionsVirtual numbers Payment confirmation

Booking & delivery confirmation

Airbnb uses 2FA to verify user identity

1. User Settings

2. User Enters phone number 3. SMS received on mobile and user enters into website (2FA)

4. User Verified!

SMS Improves Customer Experience & Conversions

Number Insight to better know your customer

1. Debt Collection Agency Reduced CSR time spent calling invalid numbers

2. Credit Card Company Preventing fraud through a simple query of user location

3. Contextualizing CommunicationNI query prior to routing a call in case a user is roaming, allows to pick optimal communication channel in realtime

For further examples of Case Studies, please visit:

www.nexmo.com/success

Success Studies

Payments & Billing Coda decreases its SMS

latency from up to 45 minutes to under 15 seconds by

switching to Nexmo.

Communications SolutionsengageSPARK trusts Nexmo to help improve the lives of the poor in developing countries.

RetailQuidini serves up SMS messages from Nexmo to feed the needs of

diners waiting for tables.

Payments & BillingRhombus relies on Nexmo to

enable a fast and secure disrupter in the realm of

payments.

Travel Roamer depends on Nexmo to

deliver time-sensitive validation codes to travelers with an 80% conversion rate.

Hospitality Vilondo boosts vacation bookings by 10% with

Nexmo cloud messaging services.

Social Networks WePopp swithces to Nexmo

and increases conversions by 20% and delivery up to 99%.

Success Studies

Hospitality & Events IQ Polls uses Nexmo’s SMS

API to let conference attendees can vote on

topics through text messages.

Social Networksfring leverages Nexmo’s Cloud SMS API to verify

phones when new members join, improving conversions.

Hospitality With Nexmo, Clé Privée

members text their personal key number for

private concierge services.

Social Networks With Nexmo SMS, Be-Bound users communicate via 2G Networks, when 3G and Wi-

Fi are unavailable.

Social Networks Frim uses Nexmo’s Cloud SMS to eliminate fraud and scale to reach users around the world.

TransportationMondo Taxi uses Nexmo’s

Cloud SMS service to verify users, eliminating fraud and

enabling expansion.

ResearchOn Device Research relies on

Nexmo’s SMS API to reach audiences in hard-to-reach locations around the world.

Social Networks Jongla leverages Nexmo’s

SMS API to reach the youth market faster and with

certainty.

Companies that Rely on Global Messaging and Voice

OTT Travel Social Communication Payment & Security