Power Of Us

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The Power of Us

Marc DierensSales Operations ManagerGlobal Communications & Media Industry

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Collects user votes on stories, blogs, sites, ...

Example of the Power of Us...

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Code to decrypt HD DVDs

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Posted on blog April 30, 2007

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Received so many votes it appeared on Digg's home site

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Somebody was not pleased with this, can you guess who?

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No surprises here...

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Digg management removed the code, end of story?

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Not in 2007...

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88 number of pages referencing the code May 1, 2007 am

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There's the code again on Digg.com...

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Digg.com tried to manage the removals...

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With 3,172 links by end of day it became unmanageable...

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The Power of Us in action, code was there to stay...

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Power of the Groundswell

“A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations”

Groundswell – winning in a world transformed by social technologies

Charlene Li – Josh BernoffForrester Research

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“It is not the strongest of the species that survives, nor the most intelligent, but those most adaptive to change”

Charles Darwin

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How You Can Be Part of the Groundswell?

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How You Can Benefit from the Groundswell?

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Broadcast Yourself

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““You must You must b eb e t h e t h e

change you wish to change you wish to see in the world.”see in the world.”

Gandhi

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Blogging

• Communicate your message and interact with your audience• Blogging @ Sun

> Sun guidelines> blogs.sun.com (external)> blogs.sfbay (SWAN only)

• Tutorials> BlogBasics> Blog Tutorials

• Example> Shameless self-promotion

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Audio Podcast

• Record an audio message to distribute to your audience• Needed> Software (1, 2 & 3)> Microphone (external

preferred)

• Tutorials> Garageband - Apple's iLife> Guides and Tutorials.com> How To Podcast

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Video Podcast

• Record a video message to distribute to your audience

• Upload at Sun Learning Exchange

• Needed> Software (1, 2 & 3)> Camera (external preferred

– iSight built in on Macs works as well)

• Tutorials> Apple's Quicktime Pro> How To Video Podcast - 1> How To Video Podcast - 2

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Screencasting

• Record your desktop and share with your audience

• Upload at Sun Learning Exchange

• Needed> Mac Software (iShowU)> Windows Software

• Tutorials> ShowMeDo> Digital Web Magazine

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RSS

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Really Simple Syndication (RSS)

• Stay informed about multiple topics in 1 place (push):> RSS Reader (NetNewsWire)> Internet (Google Reader)> Mail (Mac Mail)

• Look for logo to subscribe• Common Craft

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SunSpaceBuilding Vibrant Communities

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SunSpace

• New space that replaces OneStop & CEpedia• Features> People> News> Files> Wiki> Forum

• CMP Home• SunSpace Home

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A picture speaks a 1000 words...

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Twitter

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• Microblogging of max 140 characters, tell followers what you are doing

• Learn from the people you are following, share to have them learn from you

• Many examples of B2B and B2C interaction

• Sun on Twitter> Sun employees> Darrell JS> Your's Truly

• Common Craft

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http://online.wsj.com/article/SB122461906719455335.html

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moving from

Knowledge is Power

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moving from

Knowledge is Powerto

Sharing is Power

““ Do one ting Do one ting every day tat every day tat scares you.”scares you.”

—Eleanor Roosevelt

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Questions?Marc.Dierens@Sun.Com