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Community Summit
“The Open Source Software Value Chain”
Paris Open Source Summit 2016November 16-17
Our Speakers Today Simon Phipps, Public Software
Gaël Blondelle, Eclipse
Deborah Bryant, Red Hat
Sophie Gautier, LibreOffice
Jean Baptiste Kempf, VideoLabs
Frederic Aatz, Microsoft
Karen Sandler, Software Freedom Conservancy
Cedric Thomas (OW2)
Questions
What are the specifics of the OSS production line?
What are its key constituents?
Are open source communities only about technology and ethics or are they also market players?
What are the different aspects of communities engagement with market forces?
How do they, or can they ensure they deliver market-ready software?
What is “market-readiness”?
Is “OSS product” an oxymoron?
What are the specifics of open source product marketing?
What are the best practices that ensure OSS market adoption?
What end-users should know in order to define C-level open source strategies?
What are the dirty little secrets of the open source software production line?
The Value Chain
https://da.wikipedia.org/wiki/V%C3%A6rdik%C3%A6de
The Open Source Value Chain
https://da.wikipedia.org/wiki/V%C3%A6rdik%C3%A6de
Contributors
Distrib. Vendors
Open Source Orgs.
Fiduciaries
Users
Systems Integrators
Why this is relevant “Open source software has won”
Enters the conventional manager
Commercial benchmark
New reference point for OSS
Market readiness matters
https://www.wired.com/2016/08/open-source-won-now/http://www.zdnet.com/article/linux-and-open-source-have-won-get-over-it/https://www.oreilly.com/ideas/open-source-won-so-whats-next
Nov 16, 2016 72016, Cedric Thomas
Project categoriesCode to productSupporting the value chain
OSS projects and the value chain
Nov 16, 2016 82016, Cedric Thomas
Community projects
Nov 16, 2016 92016, Cedric Thomas
Enterprise projects
Nov 16, 2016 102016, Cedric Thomas
Collaborative projects
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Software is Code
Nov 16, 2016 122016, Cedric Thomas
What is a Software Product?
Developer Customer
* When you want to sell it or do business with it, then it becomes a product
Nov 16, 2016 132016, Cedric Thomas
What makes a Software Product?
Developer Customer
Documentation
Upgrades
Roadmap Training Etc.
Pricing Contracts Support Expertise
Packaging
* It's not just code anymore, it's the whole value proposition
142016, Cedric Thomas
Research & Development
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Without the code, the rest does not exist,but it's the rest that gives market value to the code
DeliveryChallenge
What creates value?
Market Value
152016, Cedric Thomas
Research & Development
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OW2 is an ecosystem platform that helps create value with open source projects
DeliveryChallenge
Market Value
Who creates value?The ecosystem
ContributorsDistrib. Vendors
Open Source Orgs.
Fiduciary Services Users
Systems Integrators
162016, Cedric Thomas
Research & Development
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OW2 is an ecosystem platform that helps create value with open source projects
DeliveryChallengeCollaborative Development Technical Resources
Governance, Projects, Initiatives, Quality Program
Communication, Outreach, Marketplace
OSCAR
Market Value
Supporting value creation
172016, Cedric Thomas
Code in the value chainEcosystems deliveryOpen source governanceIT industry support
The Lessons
182016, Cedric Thomas
Code is only a fraction of the software value chain
It's the whole value chain that creates market-ready offerings.
Users want a full business proposal, not just bare code.
Decision-makers expect market-ready offerings.
i.e. code complemented by: packaging, services, training, maintenance, support, etc.
https://commons.wikimedia.org/wiki/File:Ford_assembly_line_-_1913.jpg
192016, Cedric Thomas
Collaborative development does not deliver market-ready offerings.
Ecosystems are expected to deliver agreed-upon technologies, roadmaps, reference implementations, POCs and components.
Open source developers natural bias is to concentrate on core code functionalities.
Code is the soul of free and open source projects.
https://en.wikipedia.org/wiki/Eiffel_Tower
202016, Cedric Thomas
Successful collaborative projects implement flawless open source governance.
Open source governance best practices help build sustainable communities.
Code complementers more likely to contribute to trustworthy OSS projects.
Non-Profit open source organizations provide neutral support and sustainability.
https://pixabay.com/en/hammer-court-judge-justice-law-1707729/
212016, Cedric Thomas
Successful open source projects are supported by IT companies.
Corporate support ensures roadmap consistency and long-term sustainability.
Corporate support develops industry-grade distributions and market-ready offerings.
Corporate support helps grow market outreach, sign-up early adopters and provide use cases for mainstream market.
222016, Cedric Thomas
Beyond Enterprise SoftwareAn Ecosystem PlatformThe 1% Industry?
Fostering the Open Source Model
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Beyond Enterprise Software
The pervasiveness of the open source model
Propagated with the software defined everything paradigm
Open source in the Data Center
Open source in Scientific Computing
Open source in Telecommunications → 5G
Open source in IoT
242016, Cedric Thomas
Dependencies and exit costs influence the game
Software: agile, volatile, with low exit cost and quick ROI cycle (low dependencies)
Telecommunication: runs on long incubation and ROI cycles with high investments and high exit costs (high dependencies)
IoT:
Tangible assets, manufacturing, inventory and provisioning contingencies
Increasingly programmable (i.e. software defined)
252016, Cedric Thomas
Professional Ecosystem Platforms
Provide support to open source ecosystems
Technical infrastructure: Development and Quality tools
Transparent governance: Brand and IP protection, Fiduciary services
Market outreach: Brand and Event management, Marketplace
Independent and non-profit
OW2 is an ecosystem platformMarketing and Communication Services
Community Services
Technical Infrastructure Services
Users Producers
Use/Integrate
ContributeFeedback
Re-use
262016, Cedric Thomas
The 1% Industry? Multi-ecosystem players
Dominant positions in several ecosystems
IBM, Intel, HP, Huawei, etc.
Single-ecosystem players
Significant investment and commitment in selected ecosystem
Rackspace in OpenStack, Bosch in Eclipse
Niche players
Contributors (sometimes, temporarily key) and followers in single-ecosystem strategies
Mirantis, Docker, Obeo, etc.
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www.ow2.orgFor more details please contact Cedric Thomas, OW2 CEO, cedric.thomas@ow2.org
And now let's talkQ&ADisagreementsComplementsFeedbacketc.
Thank You
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