Platform Economy Impact

Jan Roschek Thomas Mierschke

Platform Economy Impact

How multi-sided Platform Business Modelsdisrupt existing Markets and impact Producer, Consumer & Startups

Does a Digital Ego exist in the Platform Economies?

About Us Digital Business Development Execute Growth & Innovation Strategies Industry, IT, OT & Entrepreneurship Expertise Expert Ecosystem Orchestration

What makes a Platform?

Digital Biz Architecture Layers

Community Networked Marketplace

IT & OT Infrastructure

Data

Engagement & Interaction

Digital Business Model

Holistic Cyber & Physical Security

Digital BizEnablement

Digital BizCapabilities

Platform Orchestration, Automation & Ease of UseCommunity Networked Marketplace & Real

Time InteractionData Acquisition, Analytics & Proactive Intelligence

Engagement Innovation, Co-Creation & ViralityCustomer

Experience

Supply Demand

Platform Components

Platform Orchestration, Automation & Ease of UseCommunity Networked Marketplace & Real

Time InteractionData Acquisition, Analytics & Proactive Intelligence

Engagement Innovation, Co-Creation & ViralityCustomer

Experience

Supply Demand

Multi-Sided Platform Market

PlatformOwner

ConsumerPartner / Startup

Producer

Platform Attributes

PURPOSE

Dashboards

Algorithms

Engagement

Experimentation

Interfaces

Leveraged Assets

Staff of Demand

Community & Virality

Collaboration

Autonomy

internal external

Platform Attributes

PURPOSE

Dashboards

Algorithms

Engagement

Experimentation

Interfaces

Leveraged Assets

Staff of Demand

Community & Virality

Collaboration

Autonomy

internal external

Order

Control

Stability

Creativity

Growth

Agility

Platforms shine like LighthousesThey give Direction but no Position

Platform PlayYour Position in the Platform Economy

Producer

PlatformOwner

Consumer

Startup

Supply Demand

Innovation

Who is in the Lead?

Workshop Thesis:

The platform owner controls demand and supply

The producer gets dependent on platform market places and is losing his customer relation

The consumer loses his freedom of choice, he seems to be in control, but is prisoned in the closed looped platform economy

The Startup is traped in the Innovation Game

Platform Impact on Producer

Liberate Supply - Gatekeepers Dead New Deployment- & Consumption Models The Knowing Customer XaaS Networks & Communities, Virality Open Source Speed Perfection of Matching Demand & Supply

Does Customer EngagementProduce Faster Horses?

The Innovation Trap in Co-Creation

Platform Impact on Customer

Multi Layer Monopoly Robotic Curation Creates a False Reality Searched Knowing creates “Deformed” Customer Shared XaaS Consumption Liberty Perfection of Matching leaves No Choice Community Networked Marketplaces

Is a Startup an external Innovation

Functionor

can it survive in

theDigital Age

on it‘s own?

Platform Impact on Startups

Platform Impact on Startups

Innovation Games Liberate Supply – No-Go To Market Freedom New Deployment- & Consumption Models XaaS The Knowing Customer Networks & Communities, Virality Open Source Speed Perfection of Matching Demand & Supply

Platform Business Control

The Platform Provider exercises significant control over the platform & the value exchange:He owns:

the identity of its participants the transportation logistics the payment mechanisms the pricing the rules that govern the marketplace

The Hidden Risk of Platforms is Manipulation