Picnic Innovation

RONALD VAN DEN HOFF

#SOCIETY30

PICNIC Innovation Mash UpMay 15, 2012 Amsterdam Learn. Experience. Collaborate.

before 1800 1850 1990 2030

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

INDUSTRIALSOCIETY

KNOWLEDGESOCIETY

AGRICULTURALSOCIETY

1.0 2.0 3.0

CO-WORKERS

FREE AGENTS

KNOWMADS

SELF EMPLOYED PROFESSIONALS

Source: Marco Derksen, Upstream.

FROM CENTRAL POWER TO LATERAL POWER

Organizations

Stakeholders

1.0 2.0 3.0

SOCIETY30:SIMPLE,

SMART,

SHARING

&

SUSTAINABLE

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 2 WAYS TO CREATE SUSTAINABLE VALUE

VALUE CREATION

. .DATA:ABUNDANCE

DASHBOARDS

DATA:REAL TIME

DATA:REAL TIME

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 2 WAYS TO CREATE SUSTAINABLE VALUE

COLLABORATIVE

(CON)(PRO)SUMPTION

data by

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 2 WAYS TO CREATE SUSTAINABLE VALUE

VIRTUALITY&REALITY

VIRTUALITY&REALITY

VIRTUALITY&REALITY

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 2 WAYS TO CREATE SUSTAINABLE VALUE

TAICHI

“Take whatever it is you are doing and do it at the max in terms of distribution…

…since the marginal cost of distribution is free, you might as well put things everywhere.”

Eric Schmidt, ex-ceo Google

GOOGLE MAX STRATEGY

LEARNING

TAICHI

SHARE THE ABUNDANCE

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 2 WAYS TO CREATE SUSTAINABLE VALUE

VALUE CREATION

TAICHI

HUMAN TRANSFORMATION AS

NEW ECONOMIC VALUE

BY USING SERENDIPITY

“Authenticity, what consumers really want”, Pine & Gilmore, 2007

CREATION & PROGRESSION OF ECONOMIC VALUE:

TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIES

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 2 WAYS TO CREATE SUSTAINABLE VALUE

1. LOTS OF PEOPLE

2. (SOCIALLY) CONNECTED PEOPLE

3. EXPERIENCE SERENDIPITY

4. STAKEHOLDERS BECOME FANS

5. SPREADING THE ‘STORY’

6. SUSTAINABLE ORGANIC GROWTH

SERENDIPITY FOR COWORKING PLACES:

“TO EXPERIENCE THE UNEXPECTED RELEVANCE

OF MEETING OTHER PEOPLE AT SEATS2MEET.COM”

OPEN LOUNGE

&

MEETINGROOMS.

VIRTUAL LAYER OF

KNOWLEDGE &

TALENTS

COLLABORATION

SOFTWARE

0 2 4 6 8

“DURING MY STAY AT S2M I AM WILLING TO SHARE KNOWLEDGE”

SURVEY UVA UNIVERSITYN=104 LIKERT SCALE

“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.

“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY