PHONEism - The new Scourge of South Africa

Just when we thought we were making progress!!!

The New South Africa

Gone!Ageism

Gone!Sexism

Gone!Racism

The New Scourge of SA?

Ruins Mobile!

Phoneism

Stamp it out!

SmartPhoneSupremacy

Just because you have an iphone, does not mean that everybody else does!

These other phones and their users

want to be included!

They can easily!

Acts of blatant phoneism by MOBI in South Africa

Nokia Samsung SonyEricsson LG RIM Motorola Apple HTC Openwave MAUI0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

39.8%

29.9%

7.7%5.9%

4.6%3.0%

2.0%0.9% 0.8% 0.4%

* Source Admob July 2010

HANDSET MARKET – SOUTH AFRICA

Samsung 29.9%

Nokia 39.8%

SMART-PHONE 9% (4 million)

Blackberry accounts for half of them (2m)

Campaign for the

RetaliationAgainstPhoneism

C.R.A.PX

Don’t be PhoneistMOBILISE PROPERLY

Mobile is forEveryone

Stamp it out!

SmartPhoneSupremacy

Just making things smaller

is not enough!

MOBILISE don’t Miniaturise

@timprezenceTim BishopPrezence Digital - CTO

@timprezence

Tim Bishoptim@prezence.co.za @prezencedigital