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An introduction to pervasive sociality, social objects and object centered social networks. Concepts for the next social web. http://ncmarie.tumblr.com
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Pervasive sociality through social objects
Nicolas MARIE Alcatel-Lucent Bell labs/INRIAFabien GANDON INRIAMyriam RIBIERE Alcatel-Lucent Bell Labs
2011, march
All Rights Reserved © Alcatel-Lucent 2009
In 1991 Mark said “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.”
In 1999, Tim said “The ultimate goal of the Web is to support and improve our weblike existence in the world”
2 | Social Communications Department | March 2011
Today we say« Social experiences will continues its expansion to pervasive
computing usages. It will be the pervasive sociality era. »
Introduction
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Pervasive sociality :
total, intelligent, seamless social augmentation
of each connected experiences in numeric of physical(-connected) worlds
Introduction
something like that…!
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Why pervasive sociality ?
Because online social link matters
&
Introduction
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Conceptual baseMockupsModel
Proof of concept
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Our proposition : pervasive sociality enabled by social objects
“The reason why people affiliate with each specific other and not just anyone” Jyri Engeström
Anything that provokes, supports, maintains a social interaction
Conceptual base
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Social networks = people & social objects
SObject
Article, video, status, …
Social
Objects
Object
centered
socialityWeak link (or not)
Object centered
sociality on the web
Conceptual base
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• Web social objects are visible and explicit. • Web social objects concentrate and drive users interactions
Conceptual base
…
Object centered social network (OCSN) = People interacting on a same social object + social structure +
interactions8 | Social Communications Department | March 2011
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Conceptual base
Object centered sociality … through tierce applications
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Platforms (sub)social graphs
Share Comment Like
Blabla ! Blabla !Blabla ! Blabla ! Blabla !!!!
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!!! ??? ??? ???
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Conceptual base
Social objects
Social objects = attracts and needs situated in numeric and physical spaces
high value for building communication index.
Blabla !
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Conceptual baseMockupsModel
Proof of concept
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Café A
Cinema B
MontpellierShoppingVisiting
Place de la comédie
3
3
12
1
24
Mockups
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Socialpage
Mockups
Health company
3
24
8
Oscillococcinum
Socialpage
Socialpage
2 1
18 6
4 2
Need doctor help ?
Feel free to ask about our products
Find patient justlike you
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TVTV
Mockups
Social live
Fitting
Cooking
KitchenKitchen
3
2
2
Buy TV
More
More
2
5
22
18
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Conceptual baseMockupsModel
Proof of concept
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Pervasive sociality ? Three main research axes !
• 1/ Social spaces membership triggers
• 2/ Social objects representation & processing Our focus
• 3/ Interaction design
Model
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1/ Triggers 3/ Interactions
Model
Sensors
Activity recognition
Inferences
Seamless
Holography
Augmented reality
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2/ Our contribution : OCSO ontology, http://ns.inria.fr/osco/
Model
(Excerpt)
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Conceptual baseMockupsModel
Proof of concept
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Proof of concept upcoming
20 | Social Communications Department Overview | May 2010
Proof of concept
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Proof of concept
Engage the conversation now !
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Follow us@ ncmarie.tumblr.com
Contact us@
• Nicolas.marie@alcatel-lucent.com & Nicolas.marie@inria.fr
• Fabien.gandon@inria.fr
• Myriam.ribiere@alcatel-lucent.com
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References
Berners-Lee, T., Fischetti, M., & Dertouzos, T. M. (1999). Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by its Inventor. San Francisco: Harper.
Engestrom J. (2005) Why some social network services work
and others don't or: the case for object-centered sociality, blog posting
Weiser, M. (1991). The computer for the 21st century. Scientific
American, 265. 7
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