Personalized Recommendation - The Key for Engagement?

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The Key for Engagement? -Personalized Recommendation.

16th Apr 2014

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What’s ? 　

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No Search, but

Discover.

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What We Provide

Dynamic Re-Targeting

In-Site Recommendation

Print On Demand

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From Online To Offline

Ad Optimization & Marketing Solution Total Solutions to establish Engagement with users

2. Interest/ Desire/

Memory

4. Retention1. Attention

Online Offline

Mail Marketing

(Re-Targeting)

e-commerce

real-estate travel

Website

3. Action

(In-Site Recommendation)

etc…

(※Note:DSP is only in JP 2014 present)

(Print On Demand)

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Advantage 1: Algorithm

Latest Browsing History Base

User BehaviorsBase

・・・・・

Latest History Only

TargetedNon-Targeted

Targeted

Not…

but

What is the difference?

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Advantage 1: Algorithm

When you are looking for…

within Same Categories Beyond Categories

Powered by

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Advantage 2: Long Tail Effect

Our Algorithm has a good effect to Long Tail Products

Company A

1 10 100 1,000 10,000 100,000

Recom

men

dati

on

Freq

uen

cy o

f It

em

Rank of Item

Only Top Ranking Items

1 10 100 1,000 10,000 100,000

Top Ranking + Long Tail Items

(coverage rate: 80 – 98%)(※ The data is based on the result of A/B test under same conditions, same clients and period)

(※ Algorithm of Company A is same as Amazon)

Rank of ItemR

ecom

men

dati

on

Freq

uen

cy o

f It

em

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Why? What? and How?

In-Site Recommendation 　

To Get Started from…

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Why?: Let’s think about the situation!

(source: http://www.techinasia.com/southeast-asia-internet-infographic/ http://www.techinasia.com/is-southeast-asia-ready-for-online-payments/)

Wait until everything is ready!?

Internet Penetration

36%

Lack of Awareness

What’s EC??Difference

of

User Behaviors

and

Preferences

CODLess than 5% paid on online

Risks of

Loss, Theft and

Nonpayment

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Why?: Everything starts from “DOT”.

Take a step by whatever we can do.

In-Site Recommendation

You have to trust that the dots will somehow connect in your future. You have to trust in something － your gut, destiny, life, karma, whatever ． - Steve Jobs

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What?: What your goal should be.

Increase CTR

Increase CVR

Increase ARPU

1st

2nd

3rd

Set the Goal depending on your situation

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How?: How to Start.

Set up the Tags

Provide Data Feed

Recommendation Service

1st

2nd

2 Steps to get started

in 2-3 weeks…

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Advanced Solution: POD

The box is opened …

Flyer with Recommendation

Invoice

QR Code

【 Note】 The pricing will be different depending on each client’s needs. We will charge initial cost (ex. development fee) based on the requirements.(※ For further information, please see at p. 31)

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Case Studies 　

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Fashion

Real Estate

Cosmetics

Retail

Health Care

Travel

Finance

HR

Sports

Entertainment

Telecom

Others

Our Clients 100+ clients including top-tier advertisers

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EC(Mall-B2B2C): Dynamic Re-Targeting

CTR CPA

Before After

US$5.00.9 – 1.2%

Period Budget

2012 ～ US$70K/month

US$1.4 CVR

10 – 13%

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EC(Fashion): Recommendation

CTR 14%

Purchase Price 15 - 30% UP

44% Effectiveness

than average total purchase price.

The average purchase price via deqwas of the users are

of total purchase amounts are via deqwas.

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DVD Rental: Recommendation

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%1 31

61

91

12

115

1

18

121

124

127

130

1

33

136

139

142

145

148

1

Days

CTR

(More Than 200,000 Items)

CTR is UP by Self-Learning

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Contact Us

【 Contact】

Scigineer Inc.

VPBusiness Development

Satoko KuroiHP: http://www.scigineer.co.jp/

mail ： satoko.kuroi@scigineer.co.jp

TEL ： +81-3-5743-3147

skype: satoko.kuroi

LinkedIn: jp.linkedin.com/in/satokokuroi