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#LifeonDemand
Panelists
Daina Middleton Global CEO Performics
Ed Snider COO ROI Research
Dana Todd SVP of Marketing Performics
Christina Carlile Associate Director, Strategy & Analytics Performics
#LifeonDemand
Content Preferences
• Women more likely to post status updates
• Men more likely to post jokes, links and videos
• Über users are very active posters and have increases for all types of content
• Younger respondents are more likely than older respondents to post most types of content
• Compared to moms and other men and women, dads are the most active posters across most types of posts
• Dads are also more likely to report increased posting for several types of content
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