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This is a pitch made for the BBC Connected Studio on UX+D, on 22 October 2012.

It’s research and exploration only.

PEOPLE ACROSS PRODUCTS

ACTOR ATHLETE REPORTER SCIENTIST CHEF

NEWS

SPORT

RADIOTV

KNOWLEDGE& LEARNING

NAME

Why now?Pips: Contributor model launch

I+A: Prioritising people data

BBC linked data platform

Press Association: Linked data for people and orgs

TALENT

£203m

BBC ONLINE

£186m

REST OF THE BBC

£4,687m

BBC TalentSpending

Source: BBC Annual Report

0 50,000 100,000

Dani Harman 117,000

Victoria Pendleton 114,000

Kimberley Walsh 85,000

Louis Smith 77,000

Denise Van Outen 67,000

Colin Salmon 103,000

BROWSERS

What are users looking at?Week Running Up to Episode 1, Strictly Come Dancing, August 2012

Source: Hitwise, iStats / Comscore

Wikipedia

Google

Wiki

Svengali

Facebook

Ronnie Biggs

Emma Kennedy

Alex Kingston

Downton Abbey

Gangnam Style

Innocence of Muslims

Saman Rushdie

Hayley Evetts

Slurry Pit

YouTube

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

Emma Kennedy

Alex Kingston

7

8

1.02%

0.34%

0.15%

0.13%

0.100%

0.071%

0.066%

0.066%

0.060%

0.059%

0.050%

0.048%

0.048%

0.047%

0.045%

Top Search Terms Driving Traffic to Wikipedia UK Week to 22 September

Source: Hitwise

Wonders of the Solar SystemBrian Cox

Google TrendsPeople vs Brands

Source: Google Trends

20121986-1989BLACKADDER

1989-1995A BIT OF FRY & LAURIE

1990-1993JEEVES & WOOSTER

2003-QI

2010Stephen Fryon Wagner

2012Gay OnThe Inside

2006Secret Life of aManic Depressive

2008The Machine ThatMade Us (Gutenberg Press)

2012Fry’s EnglishDelight

2009Last ChanceTo See

People Outlast BrandsStephen Fry

PEOPLE ACROSS PRODUCTS

ACTOR ATHLETE REPORTER SCIENTIST CHEF

NEWS

SPORT

RADIOTV

KNOWLEDGE& LEARNING

Credits