Payless

For Payless

Crushing the Social Media

Campaign

Christina Allison ADV 292-NMDL

Tell me about it, Stud. There are 4,600

Payless stores! In all 50 states Puerto Rico Canada Central America Caribbean South America Guam

Largest footwear retailer in the Western Hemisphere!

Is part of Collective Brands as of 2007

Our theme

Fashionable

And

Affordable

Goals and Challenges Vision: to democratize

fashion and design in style footwear and accessories for the world

Mission: to become the first choice for style and value in footwear and accessories for our target customers

There has been problems in China due to labor laws with Payless’ production in the past decade

Payless has been increasingly involved in the community for many years

Happy Feet = Happy Family

New Media

Payless has a Twitter page and a Facebook page….

But it’s all

about effort

Payless explains on its website that they mainly advertise in magazines and print outs.

Who’s Hotter?

It’s like the saying “make new friends but keep the old, one is silver and the other’s gold.

OLD<

NEW >

The campaign is not complete without Online presence!

There needs to be a mention of their work online.

Facebook

Twitter

Measuring Success

More online presence =

Which can be measured in a variety of ways…

Metrics of Success By using tools such

as Google Analytics we can see how much traffic our site is getting (Instead of relying on

print!)

Twitter: # of Followers # of @mentions

# of retweets

Facebook # of participants in

online contests # of “Likes”

Blog Information can be

transferred quickly to and from customers

All having little to no cost!