Participatory Posts and Gamification: 5 Ways to Increase Social Engagement on Facebook

Participatory Posts and Gamification: 5 Ways to Increase Social Engagement on Facebook

Table of Contents:

The “This vs. That” Post1

2 Trivia Questions

Polls3

Story Sharing4

Socially Shareable Games5

The “This vs. That” Post1

“This vs. That”

1 Get people participating with your brand, by asking for their opinion.

2

3

Set up simple two choice posts to increase engagement and spread your brand.

Make your choices brand related, emotionally engaging, and even controversial to get the greatest participation rates.

example from M&M’s Facebook

Key takeaways:

Trivia Questions2

Trivia

1 Trivia questions can challenge your Fans, and make them want to participate with you.

2

3

Keep your trivia facts both related to your brand - and relevant to your consumer.

Have fun with your trivial pursuits as you educate your market about your brand and products. example from Intel’s Facebook

Key takeaways:

Polls3

Polls

1Get participation on Facebook my making simple poll questions.

2

3

Make your poll questions timely.

Use visuals, too, by turning your polls into vote contests. Visuals increase your engagement rates.

example from Target’s Facebook

Key takeaways:

vote contest example from wishpond

Story Sharing4

Story Sharing

1Increase brand loyalty by creating a story hub. Make an essay contest.

2

3

Give your Fans motivation to write a great story, related to your brand.

Include a vote, or social sharing popularity rank, to get your brand spread to friends of participants too.

example from Volkswagen’s Facebook

Key takeaways:

Socially Shareable Games5

Socially Shareable Games

1 Use online participatory mini-games to increase brand loyalty.

2

3

Make your games easy to share through Facebook.

Keep your games related to your brand or products.

example from Storage Wars’ Facebook

Key takeaways:

example from Buffalo Wild Wings

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