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Paradigm and Syntagm
Paradigm
Paradigm to SyntagmSYNTAGM
Texts and Paradigms
When someone makes a text, an advert or leaflet or magazine cover, they design it according to the conventions of that text e.g layout conventions, image conventions.
Paradigm of Images for magazine cover
Genre and Conventions• Each of those conventions has a set (or paradigm) of
possibilities which are suitable for that genre or type of text.
Which one of these images would not be suitable for a woman’s magazine cover?
Why?
So these two images would not be a paradigm for magazine covers
Guess the Paradigms
Verbal
Non-verbal
Visual
Guess the ParadigmsVerbal
Non-verbal
Visual
Guess the Paradigms
Verbal
Non-verbal
Visual
Guess the Paradigm
Verbal
Visual
Non-verbal
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