P1 @ Wimax Forum Singapore 2008

WiMAX Forum Congress Asia10 April, 2008

SingaporeBeyond Broadband: WiMAX Strategies

for the Converging World

© 2007 Packet One Networks (M) Sdn Bhd. All Rights Reserved.WiM

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Contents

• About P1

• The WiMAX DNA

• WiMAX : Convergence

• The Service Strategy

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Private & Confidential. Powered by Packet One Networks

Contents

• About P1

• The WiMAX DNA

• WiMAX : Convergence

• The Service Strategy

WiM

AX Con

gres

s

Private & Confidential. Powered by Packet One Networks

Company’s Info

Parent Company – Green Packet BerhadPublic, multi-nationalMost successful MESDAQ listed company in May 2005. Moved to Bursa Malaysia (KL Stock Exchange) on 18 July 2007Market Capitalization : RM1.14 billion (USD360 million, in Oct. 2007)Global presence – HQ in Malaysia

USA

Bahrain

China

Taiwan

Malaysia

Philippines

SingaporeAustralia

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• “14 of the Asia’s Brightest Technology Companies” -Network World Asia, 2007

• Ranked 99 in the Deloitte Technology Fast 500 Asia Pacific 2007

• Winner of the MSC-APICTA Merit Award (Communications Application Category) for 2005

• Winner of the 2004 PIKOM Technopreneur of the Year Award (Puan Chan Cheong, Group CEO of Green Packet)

• Winner of Intel’s “Outstanding Solution Provider Award for Education in the Asia-Pacific – 2004”

• Winner of MSC-APICTA Award (Communication Application Category) for 2004

• “10 Mobile Technology Companies to Watch” - San Jose Mercury News, 2003

Awards & Accolades

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Contents

• About P1

• The WiMAX DNA

• WiMAX : Convergence

• The Service Strategy

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dna for success

device

network applications

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Device

• Know your markets• Expect and prepare for ubiquity, but allow

for time – embedded devices• Open IP platform – same login across

mixed networks is a boon• Smart devices can be the primary driver of

new service adoption – the “It” factor

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Network

• Prioritize site acquisition• Explore license-exempt solutions to widen

coverage and accelerate adoption• Enhancing spectral efficiency• The future: seamless integration across

networks, WiMAX, Wi-Fi, 3G/4G

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Applications

• Offerings must be innovative, customer-centric, and priced to drive adoption

• Meet needs in a flexible, low-cost way• Utilize core capabilities to enter new markets• Create and maximize new revenue streams –

quick service provisioning, streamlined billing, and customer service are crucial

• Web 2.0 – content, community & beyond

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Private & Confidential. Powered by Packet One Networks

Contents

• About P1

• The WiMAX DNA

• WiMAX : Convergence

• The Service Strategy

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Convergence

Is Convergence A Good Thing for ISPs?

Factors Driving Convergence:• Intense competition is driving prices down• Content explosion is fuelling penetration• Mobility & personal broadband • Device and IP network proliferation• Content and service providers colliding

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Convergence

What does all this mean?

Convergence is a certainty and will define the communications landscape of the future

A new “converged ecosystem” will emerge and telcom providers must partner to create value and long-term growth

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Private & Confidential. Powered by Packet One Networks

Contents

• About P1

• The WiMAX DNA

• WiMAX : Convergence

• The Service Strategy

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The Services Strategy

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beyond broadband

• Beyond Broadband – reaching our customers through what broadband brings, rather than just bandwidth

• A Converged Service Experience that goes beyond access speeds, beyond techie terms, beyond traditional understanding of broadband

• Focus on Services delivered over broadband

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SEE FROM THE CUSTOMER’S PERSPECTIVE

MAKE THINGS BETTER FOR ME (Save Time, Save Money)

MAKE THINGS EASIER FOR ME (Convenience)

MAKE THINGS MORE FUN FOR ME (Entertainment)

GIVE ME A NEW, BETTER EXPERIENCE (User Experience)

4 guiding principles on service design

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Connectivity

Content &Services

Communications

TargetMarket

The 3Cs Strategy

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Converged WiMAX market

mobile broadband

fixedinternet

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Revolution = Revelation

This is a revolution that will make time and place irrelevant. Yankee Group calls it the Global Connectivity Revolution.

We call it the New World Order of Telecommunications.

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© 2007 Packet One Networks (M) Sdn Bhd. All Rights Reserved.

Thank You

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