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Overview online testing and targeting tools. Difference between behavioral targeting, multivariate testing and persuasion profiling
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Cost 2 implement: Pay per call Impl. Complexity: SimpleTime 2 Implement: FastAdditional conversion ≈ 40 %
Persuasion Profiling is complementary to testing and targeting
Persuasion Profiling(pitch)
Multivariate Testing(page)
Behavioral Targeting(product)
IT Dependent
IT Independent
Cost 2 Implement: > 1 Mio Impl. Complexity: HighTime 2 Implement: Takes foreverAdditional Conversion ≈ 40 %
Optimizes content
Optimizes layout
Optimizes offer
Cost 2 Implement: > 50kImpl. Complexity: Simple Time 2 implement: ModerateAdditional Conversion ≈ 20 %
PersuasionAPI is the only tool out there that optimizes the sales pitch
Persuasion Profiling(pitch)
Multivariate Testing(page)
Behavioral Targeting(product)
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