Optimum Teams and Optional Processes for App Development

Optimum teams and optional processes for App development

Vasily Salomatov (@vsalomatov)

www.appsgeyser.com/blog

70,000 apps

9 mln app downloads

120 countries making apps

Offices in Alexandria,VA and Russia

Team members in Austin,TX and Bay Area

Community management in Israel

About AppsGeyser

Go Android First Android in summer 2011 surpassed iOS globally

Still opportunity to become big (use “cast a net” strategy)

Faster iterations, faster go-to market strategy

Learn what works apply to other markets (iOS, Windows e.t.c.)

World Snapshot US Continues to lead app creations

- Top 5 Cities, NYC and LA

- 60 of top 100 cities worldwide

Top 5 Countries

- US

- UK

- India

- Netherlands

- Spain

App usage varies

- US is the king

- South Korea in top 5 countries

USA

USA Leads in app creations

- Top 5 Cities, NYC and LA

- 60 of top 100 cities worldwide

Smartphone market penetration is high 41%

Hard to be discovered (appcrowding)

Lesson Learned #1 – AppCrowding App Overstuffing

- US is twice as crowded

- Primary Factor: Do you speak English?

Conclusion: Localize your Apps…

Lesson Learned #2 – Fishing for Users Long Tail vs Short Tail = Casting a Net vs Rod Fishing

US: really hard to break into the Top

- 1% chance of getting 50K+ downloads

- Risks are higher, but also the Rewards

International markets

- Like US, but several months behind

- Chances for 1 hit wonders still high

Conclusion: Cast a Net in US, but Fish with a Rod internationally

From Idea to start: US

“Casting a net” strategy

- Launch web of related applications

- Go multiple categories

- Promote your key app within other apps

Use FREE apps more

Do not limit features - limit content

Vasily Salomatov - Co Founder appsgeyser.com

Twitter: @vsalomatov

703 879 4809

vas@appsgeyser.com