Optimizing STM Content Spend & Improving Access by Re-Engineering Workflows

Optimizing STM Content Spend & Improving AccessOptimizing STM Content Spend & Improving AccessOptimizing STM Content Spend & Improving Access Optimizing STM Content Spend & Improving Access by Re-Engineering Workflows

Scott Levi Ahlberg, Reprints Deskg, p26 January 2010

WhyWhy ReRe Engineer?Engineer?Why Why ReRe--Engineer?Engineer?

The soul of the text-based content industrycontent industry

Why Books on Shelves?

Less than 1 in 10 books are regularly used in libraries.

Yet millions spent each year on shelveseach year on shelves, furniture, and other infrastructureinfrastructure.

Past predictions of the future

1985 “All publishing will soon be electronic and you won’t be needed anymore.”

1998 “Aggregators will be obsolete.”

Information Chaos?

Electronic content = optimized usage?optimized usage?

90%

100%

13%13%<22%<22%

60%

70%

80%<22%<22%

50%50%

40%

50%

60%

10%

20%

30%

0%

Document Document DeliveryDelivery

Repeat DDRepeat DDPurchasesPurchases

ePrintePrintDownloadsDownloadsDeliveryDelivery PurchasesPurchases DownloadsDownloads

Things we can count on…

copyright haiku:copyright haiku:

Copyright royalty

Information wants to be free

But no, it is not

Guiding Principles

»Scientific Integrityto recognize the value of peer review

»Content Lifecycle Approach»Content Lifecycle Approach to realize aftermarket value

»Fair Pricing to make things fair & easy to understand and payto make things fair & easy to understand and pay

RightRightRight Right TiTi

RightRight

Right Right PlacePlace TimeTime

Right Right ArticleArticle

Waste and price

» Waste:» Waste:Bigger economies of scale

E d» End-users: “Why not” instead “how much?”Why not instead how much?

right garticle

++right right right

++ggprice?price?

right place price?price?right

++right time

O t iti t O ti iO t iti t O ti iOpportunities to Optimize Opportunities to Optimize Content SpendingContent Spendingp gp g

1)1) Remove barriers Remove barriers to content acquisition & re-useto content acquisition & re use

2) I t t d i i2) I t t d i i kiki2) Integrate decision2) Integrate decision--making making into the workflow

3) Discover efficiencies3) Discover efficiencies3) Discover efficiencies 3) Discover efficiencies

A medical scientist is asked a question by a healthcare provider.

• Does the medical scientist have easy access to the article? • How can it be delivered?• Is this use subject to regulatory review?Is this use subject to regulatory review?

A brand manager bought ti l l t han article last year – her

colleagues now want a copy.g py

• How do they know that a colleague has• How do they know that a colleague has already purchased the article?

• Are they allowed to share?• Are they allowed to share?

• Or do they each need to purchase their own copy?their own copy?

A literature support team ppreceives 100 references – all articles are needed next dayarticles are needed next day.

• Can they meet the deadline?

• How do they know which ones are ycovered by their subscriptions?

• How will the end user know what o t e e d use o attheir re-use rights are?

3 Lessons Learned3 Lessons Learned

Case Study #1: Link Resolvers

Project: Project: Evaluate efficacy & configuration in article supply workflowEvaluate efficacy & configuration in article supply workflow

Result: Result: • 16% of docdel orders for content already acquired• 10% of resolved links aren’t resolved to the article

Lessons?Lessons?Lessons?Lessons?

Case Study #2: Medical Affairs

Project: Project: Improve efficiency in a medical affairs article (~40/day)Improve efficiency in a medical affairs article ( 40/day) supply and rights management workflow

Background:Background:Background:Background:• 44% of articles published in subscription content• 30% allow external delivery through MI clause or rights y g g

granted by an RRO

Lessons?Lessons?

Case Study #3: Sales Team

Project: Project: Create a custom suite of web-based tools to simplify and legitimize article re-use

Key Result:Key Result:Key Result:Key Result:Sales team didn’t want to use another website to get their jobs done

• 80% of time is spent using Outlook • 20% of their time is spent on p

Blackberries or iPhones

Lessons?Lessons?Lessons?Lessons?

Content workflow data

The data about the Who bought it?The data about the articles you acquire, use and manage

Who bought it? When? Why?

use, and manage has meaning and

Who else used it? How? What was their reaction?

value to othersWhat was their reaction? What else is needed?

Final ThoughtsFinal Thoughts

Tha k Yo !Tha k Yo !Thank You!Thank You!Scott Levi AhlbergScott Levi AhlbergReprints DeskP: +1 (310) 984-6806E: sahlberg@reprintsdesk.comE: sahlberg@reprintsdesk.com