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Optimizing Sales and Marketing Alignment
Charm Bianchini, Sr. Director Marketing
David Wondolowski, Enterprise Account Executive
Marketo
The Importance of Alignment
• Large opportunity for improving business performance
• United sales and marketing teams can:• Dramatically improve marketing
ROI
• Sales productivity
• Top-line growth
67% better at closing deals
108% less friction
Generate 209% more from marketing
Alignment can help:
Tip 3: Service Level Agreements
Day 0 Notification
Day 1 If untouched, reminder
Day 2 If untouched, reminder cc boss
Day 3 If untouched, alert executives
Day 7 If stale, reminder
Day 8 If stale, reminder cc boss
Day 9 If stale, alert executives
Marketo Sales Insight
• Sales intelligence dashboard
• Powerful sales tool that lives natively within the CRM (Salesforce.com and Microsoft Dynamics)
• Prioritize and interact with your hottest prospects
• Understand buying signs
• Close business faster
Turn Sales Insight into Action
• Focus on and follow your hottest prospects with Best Bets and My Watch List
• View Stars and Flames that identify quality and urgency
• Track people and companies coming to your website by viewing Web Activity
• Gauge interest by following prospect behavior with Interesting Moments
• Interact with individuals or lists by sending trackable emails directly from you
• Get instant updates wherever you are with Lead Feed
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