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Presented at Mobile Monday Singapore on 11-October-2010 by Ogi Redzic, VP of Business Development, Asia-Pacific
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Ogi Redzic
Vice President of Business Development and Sales, Asia Pacific
Opportunities in a Buoyant LBS Market
Agenda
Who is NAVTEQ?
What is LBS?
LBS Trends
NN4D – Home to
LBS
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NAVTEQ® Maps are Everywhere
Trip Planning
In-Dash Telematics Internet
Fleet
Cell PhonesPortable
Enterprise Government
NAVTEQ is the leading provider of the digital map, traffic and location data that
powers many of the world’s most innovative navigation applications
Strong Customer Relationships
Automotive
Internet &
Wireless
Telematics
Enterprise
Systems
Vendors
Mobile
Devices
NAVTEQ Powers Mobile Navigation Globally
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Agenda
Who is NAVTEQ?
What is LBS?
LBS Trends
NN4D – Home to
LBS
6
Location-Based Services
Business ApplicationsAsset tracking, billing, field services, sales force automation, surveys, real estate
NavigationTurn by turn, map & route, pedestrian, traffic, POIs
ContentAdvertising, directories, search, weather, events, UGC
Entertainment &
LeisureTravel, sports, gaming, imaging (geotagging), augmented reality
Social
NetworkingFind me, match me, friend finder, peer-to-peer, personal security, tracking
Agenda
Who is NAVTEQ?
What is LBS?
LBS Trends
NN4D – Home to
LBS
8
Location-Based Social Networking (LBSN)Location is becoming increasingly important not only for traditional location-based
services but also for other social applications.
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• Facebook Places
launched on 18th Aug, 2010
• Besides check-in feature,
users can also "tag" any
Facebook friends who are
with them.
• Facebook has plans to
let Foursquare, Gowalla
and other services
enhance their current
integration with them.
• Close to 3M users as of
Aug, 2010
• Location model allowed
check-ins from any location
worldwide.
• Version 2.0 helps to direct
users to new locations and
activities, rather than just
sharing location
• 340K users as of July,
2010
• Check-ins can be pushed
via Notifications to
iPhones, and by linking
accounts, to Twitter and
Facebook.
• Reward items have
developed to become a
promotional tool for the
game's partners e.g.
Incase.
‘Check-in’ with Handsets
Nokia launches check-in
feature at 2010 Nokia World.
Service is integrated with
Facebook, Twitter and many
other social networking sites.
Alleviates concerns over
privacy by allowing users to
delete all location-based data
from Nokia’s Ovi servers.
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Augmented RealityOverlaying reality with additional
location-specific information to help user
make real-time decisions
Emerging LBS Category
AR Example: Wikitude Drive by Mobilizy
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AR is used to draw driving instructions directly onto the camera screen of a
mobile device.
Wikitude Drive is currently available on Android and soon to be released on
iPhone.
Gearing Up for the Future
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Visual Content / 3DAugmented Reality
Indoor &
Destination
Mapping
Location-
Based
Advertising
Pedestrian Navigation
New Technologies & App Areas
NAVTEQ True™
Agenda
Who is NAVTEQ?
What is LBS?
LBS Trends
NN4D – Home to
LBS
14
Global LBS Challenge – Developer Opportunities
NAVTEQ Global LBS Challenge is a worldwide competition focused on driving
the development and visibility of innovative location-based solutions for wireless
devices.
Through this competition, developers gain invaluable industry exposure to help
grow business:• Receive increased PR, visibility and chances to network
• Gain attention from potential business partners and key decision makers
• Showcase apps to wireless carriers and VCs
NAVTEQ has awarded a global prize pool of $10+ million for LBS Challenge
2010!
Global Sponsors
2010 Sponsors & Judges Represent Location Industry Leaders
Judges
Registration OpensFebruary 2011 http://www.nn4d.com
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