OpenCo Detroit at Compuware

OpenCo Detroit 2013

Introduction

Paul Czarnik

Chief Technology Officer

@paulczrnk

www.linkedin.com/pub/paul-czarnik/6/13a/92b

Bob Kennedy

Vice President, Strategic Services

@BobCKennedy

www.linkedin.com/in/bobkennedycompuware

Ryan Kramer

Director, Global Recruiting

@CompuwareJobs

www.linkedin.com/in/ryankramercpwr 2

May You Live in Interesting Times…

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Technologies are advancing

faster than most CIOs can leverage and exploit them

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Why? The pace of I.T. spending slowed

2008 2013time

grow

th ra

te

This is the “New Normal”

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Cloud Private Public

It’s a complex environment for IT

Employees

Mainframe

Storage

Data Center

Web Services

Mobile Components

Web Servers

App Servers

DB Servers

Load Balancers

WANOptimization

Virtual/Physical Environment

Network

The Application Delivery Chain

LocalISP

Mobile Carrier

Content Delivery Networks

3rd Party/Cloud Services

Browsers

Devices

MajorISP

Customers

Employees

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Cloud Private Public

Employees

Mainframe

Storage

Data Center

Web Services

Mobile Components

Web Servers

App Servers

DB Servers

Load Balancers

WANOptimization

Virtual/Physical Environment

Network

LocalISP

Mobile Carrier

Content Delivery Networks

3rd Party/Cloud Services

Browsers

Devices

MajorISP

Customers

Employees

The Application Delivery Chain

Problems can arise anywhere

• Network peering problems

• Outages

• Inconsistent geo performance• Bad performance under load• Blocking content delivery

• Configuration issues• Oversubscribed POP• Poor routing optimization• Low cache hit rate

• Network peering problems

• Bandwidth throttling

• Inconsistent connectivity

• Poorly performing JavaScript

• Browser/ device incompatibility

• Pages too big• Low cache

hit rate

• Network resource shortage • Faulty content transcoding • SMS routing / latency issues

• Poorly performing Java or .NET methods

• Slow SQL or Web services transactions

• Server performance

• Network problems

• Bandwidth contention

• Improper load balancing

• Resource contention

• Capacity issues• Slow bursting

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Compuware is uniquely positioned to enable companies to:

Leverage technology to drive business revenue1Make critical technologies meet customer performance expectations2Derive maximum value from their IT investments3

Why Does This Matter????

Because optimizing the digital experience of revenue generating and employee productivity applications and business processes is important!

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Automotive OEM Digital Sales Campaign

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A World of Opportunity

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Beyond the App: The Mobile Engagement Platform

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Beyond the App: The Mobile Engagement Platform

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Beyond the App: The Mobile Engagement Platform

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Beyond the App: The Mobile Engagement Platform

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Beyond the App: The Mobile Engagement Platform

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Beyond the App: The Mobile Engagement Platform

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New Digital Product Extension

Beyond the App: The Mobile Engagement Platform

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Beyond the App: The Mobile Engagement Platform

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Beyond the App: The Mobile Engagement Platform

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Beyond the App: The Mobile Engagement Platform

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Who actually does this stuff?

So you want to operate at the

bleeding edge of technology, you want to make an impact with the projects that you work on and to

make a difference in the community

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OPPORTUNITIES

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VIRTUALIZATION.

That’s where we come in.

THE CLOUD. MOBILITY. SOCIAL MEDIA.

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LEADING.

That’s where you come in.

CUTTING EDGE. PERFORMANCE.

Bright. Energetic. Optimistic. Critical Thinking. Team Player. Problem Solver. Leader.

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GROWTH.

Help us make a difference.

OPPORTUNITY. COMMUNITY.

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FIND YOUR PATH TO OPPORTUNITY

WWW.COMPUWARE.COM/CAREERS

© 2013 Compuware Corporation — All Rights Reserved

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