Online social networking for the chemical sciences

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The internet has revolutionized the manner by which we can represent ourselves online by providing us the ability to expose our data, experiences and skills online via blogs, wikis and other crowdsourcing venues. As a result it is possible to contribute to the community while developing a social profile as a scientist. While research scientists are primarily still measured by their contributions to science using the classical method of citation statistics, a number of freely available online tools are now available for scientists to develop their online profile. This is particularly important at a time when alternative measures of contributions to science are being developed – the so-called world of Alternative Metrics. The concept of “rewards and recognition” for participation will be discussed in terms of how the Royal Society of Chemistry intends to add to the alternative metrics data flow to acknowledge scientists for their contributions. This presentation will provide an overview of the myriad of tools available to you at any stage of your career and will hopefully encourage you to actively manage your profile as a scientist as the resume of the future will likely be summarized by your activities and profiles online. I will highlight how to ensure that your personal social media profiles can be made engaging to potential collaborators and employers, how social media can be utilized to engage people into events and how to drive traffic to your own sites should you choose to set them up. I will review how my own profiles cover my diverse career in chemistry from “lab-rat” to software product manager, to entrepreneur and into the publishing world and my personal efforts to try and popularize science using some of the social media tools.

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Online Social Networking for the Chemical Sciences

Antony Williams

Cornell University, May 14th 2013

Visibility Means Discoverability• Does a Social Profile as a scientist matter?• You are visible, when you share your skills,

experience and research activities by:– Establishing a public profile– Getting on the record– Collaborative Science– Demonstrating a skill set– Measured using “alternative metrics”– Contributing to the public peer review process

The world of the online CV

• CVs and resumes are mainstream– Re.vu– LinkedIn Profile– Your blog page

• Remember Google represents your activities and can represent your CV too….

http://re.vu/AntonyWilliams

https://www.vizify.com/antony-williams/

CAUTION! Separate Personal from Professional

• We all know the stories of the “pictures that shouldn’t have made it online!”

• FaceBook is probably best kept “personal”

Scientists are “Quantified”

• Scientists are quantified• Stats are gathered and analyzed• Employers can find them, tenure will depend

on them, and these already happen without your participation

• Scientists Impact Factors, H-index and many other variants.

How you can be Quantified…

ResearchGate

The Alt-Metrics Manifesto

• http://altmetrics.org/manifesto/

AltMetrics via Plum Analytics

Usage, Citations, Social Media, Etc

Detailed Usage Statistics

Your Profile as a Scientist

• If you are an active scientist – i.e. already published, active researcher, generator of data, early, mid- or late career there is lots to do!

• If you are a junior scientist the benefits of investing time now will provide a strong foundation for your future!

• So what do I do??

Maybe you should be a brand?

• If you are going forth into the social network adopt a “brand name” throughout the network

• Search Google for your “brand name”• Choose a unique brand or be yourself

– BRAND: Collabchem, ChemConnector– YOURSELF: egonwillighagen, joergwegner

Branding: I am ChemConnector

• Persistent unique digital identifier • Integrates to workflows such as manuscript

and grant submission• Supports automated linkages with your

professional activities

Enabled by

An Online Profile• Methods of sharing science online include:

– Wikis or blogs– Slideshare for presentations– YouTube for videos– Flickr, Wikimedia etc. for images– ChemSpider for chemistry– GoogleDocs for data– Google Scholar Citations for citations– Microsoft Academic Scholar for papers

Blogs are for Stories and Detail

• A blog is your voice • Communicate and engage the community• Ask for help, share your skills, collaborate• Blogging, in general, is your most important

voice in the social network. • Commit to a position and be honest• They can be free or paid – I use Wordpress

Wikipediahttp://en.wikipedia.org/wiki/Antony_John_Williams

ScientistsDBhttp://tinyurl.com/7cqylsp

ScientistsDB• Write your OWN article on ScientistsDB• It is a community-policed site but it is “your”

page• An article, once approved by the community,

can, in theory, be moved to Wikipedia if you meet the notability criteria

• All content is licensed under standard CC-BY-SA 3.0 licensing provided by Wikipedia

Are you a-tweeting on Twitter?

• 140 characters to connect and communicate• Use your “brand name” on Twitter – it has high

frequency here…• Greatest value for me – bite-sized nuggets into

information of interest and leading people into information I wish to share including my posts, my activities

• Faster responses than email commonly!

Are you LinkedIn Yet? You should be

• LinkedIn for “professionals”• Expose work history, skills, your professional

interests, your memberships – your profile WILL be watched!

• Who you are linked to says a lot about who you are. Get Linked to people in your domain.

• Professional relationships rather than just friendships. FaceBook-it for friends

LinkedInhttp://www.linkedin.com/in/AntonyWilliams

My Career Captured…

And “Endorsements”

Are you sharing your slides online?

• Slideshare to host, expose and share your presentations, publications, posters and videos (subject to copyright you might have transferred!)

http://www.slideshare.net/

• Register for an account and retain your branding! Keep your online brand consistent

Upload and Add Details

• Edit title, add tags, add “abstract”, choose category

• Select checkbox for allow/disallow file download

SlideShare

Social Media Tools Feed Each Other

• Plugins and connectors integrate your activities across the social media platforms– Expose your Tweeting and your Slideshare

presentations directly on LinkedIn. – Plug-ins allow your tweets and presentations to

be automagically displayed on LinkedIn

From Slideshare Into the Network

Add Applications to LinkedIn

Places to Share Videos

• There are other sites for you to share your videos online as a scientist

– YouTube– SciVee– Vimeo– Slideshare

Be Aware of Licensing

• Your blog, your YouTube video, your Slideshare, presentations, your Flickr photos, all represent your creative work

• Use licenses to protect and share your work• Creative Commons licenses are recommended• Be aware of copyright transfer and what rights

you give away

Share/Manage Your Publications

• Where do you “manage your publications”? • Share your “activities” with the community• My publications/slides/videos are my CV on

– My Blog– On LinkedIn– On SlideShare– On Researchgate– On Academia.edu

Academia.edu

Academia.edu

And Mendeleyhttp://www.mendeley.com/profiles/antony-williams/

My Google Scholar Profile

My Co-author Graph on MAS..

Share Science!!! Not Just Yourself

• Become a community contributor to science• Share your expertise in the new world of

openness– Share your Open Source code– Share your data and your model– Share your Figures– Contribute to Wikis – Wikipedia and others– Become an Open Notebook Scientist

Encouraging Participation with Rewards and RECOGNITION

ChemSpider SyntheticPages

Rewards and Recognition

Congratulations! Your 1st CSSP article has been published. Philosopher Lao Tzu said “A journey of a thousand miles begins with a single step”. In the same way we hope that this will be the first of many submissions that you make to CSSP.

The First Step badge is awarded when a user submits (& has published) their 1st CSSP article.

Where we are now…

Exposure

Honest Questions can Disrupt…

Honest Questions can Disrupt…

Honest Questions can Disrupt…

Honest Questions can Disrupt…

Popularizing ScienceFun in the Networks

Popularizing ScienceFun in the Networks

Popularizing ScienceFun in the Networks

The Power of Blogs & Social Media

The Power of Blogs & Social Media

The Power of Blogs & Social Media

And into the AltMetrics World

And into the AltMetrics World

Social Networking for Scientists

• The representation of YOU on the web is going to become increasingly important…

• Engagement and participation is a choice…• Consider the value to both you and to the

scientific community regarding contribution– Open Data, Curations, Annotations etc.

Thank you

Email: williamsa@rsc.org Twitter: @ChemConnectorPersonal Blog: www.chemconnector.com SLIDES: www.slideshare.net/AntonyWilliams

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