Old Town Lansing - Our Impact

Old Town Lansing

Thursday September 19 2013

MY STORYbullEast Lansing NativebullMSUbullPart Time JobsbullWharton CenterbullMSU Department of DancebullMichael Patrick Shiels Radio ShowbullOld Town Commercial Association

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LOCATION

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Main Street in Lansing

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HISTORY

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HISTORY

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HISTORY BEFORE MAIN STREET

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HISTORY BEFORE MAIN STREET

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HISTORY BEFORE MAIN STREET

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OLD TOWN MAIN STREET

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OLD TOWN MAIN STREET

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Old Town Commercial Association

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The Four Point Approach-Plus one

Promotions Design Organization Economic Restructuring ROOT Group

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Our ImpactbullOver 5000 Volunteer Hoursbull8 new businesses and 3 expandedbullOver $400000 of private investment

-Data from 2012

Thursday September 19 2013

PromotionsTaste amp Tour of Old TownChalk of the TownFestival of the Moon amp SunTurner Street Outdoor TheaterOktoberfestDickens VillageScrooge Scramble 5K

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DesignPlant SwapCommunity Clean UpPickinrsquo Up Old Town CampaignGeneral Beautification of Old TownBenches amp BannersMural Projects

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OrganizationAnnual MeetingSponsorshipMembershipJoint MixerCompassionate Feast Popcorn TinsPancake Flip-off

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Economic RestructuringWake Up Old Town Business Assistance TeamBrokers Luncheon Business Planning Guide Market Study

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Root GroupMaintaining the River TrailCommunity Block PartyFarmers MarketCommunity GardenPub Night

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EVENTSARE WHAT KEEP OUR PROGRAM ALIVE

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Calendar at OTCAbull FebruaryAnnual MeetingbullAprilTaste amp Tour of Old TownBroker LuncheonbullMayCommunity Clean UpbullJune Chalk of the TownScrapfestFestival of the Moon amp SunbullJulyTurner Street Outdoor

bullAugustJazzFestRenegade Theatre FestivalPRIDEbullSeptemberBluesFestbullOctober Old Town OktoberfestbullNovember Compassionate FeastbullDecember Dickens VillageScrooge Scramble

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PROMOTIONS TASTE amp TOUR OF OLD TOWN

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Promotions CHALK OF THE TOWN

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PROMOTIONS SCRAPFEST

TEXT

VIDEO

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PROMOTIONS SCRAPFEST

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PROMOTIONS SCRAPFEST

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PROMOTIONS SCRAPFEST

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PROMOTIONS TURNER ST OUTDOOR THEATER

OUTDOORTHEATER

OUTDOORTHEATER

OUTDOOR

THEATER

OUTDOOR

THEATER

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PROMOTIONS DICKENS VILLAGE

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FESTIVAL SEASONThursday September 19 2013

FESTIVAL OF THE MOON amp SUN

3-5 MONTH PLANNING PROCESS1 COMMITTEE

HOURS OF TASKS$40000 - $50000 RAISED

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THE ELEMENTS DESIGN PROMOTION MATERIALSFOOD VENDORSDRINK VENDORSMEDIASUPPLIES MERCHANDISE SPONSORSVIPLAYOUTVOLUNTEERSENTERTAINMENTTRANSPORTATION

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Why do we execute all of these events

BRING AWARENESSBRING CUSTOMERS

ENERGY DEVELOPMENT ENGAGEMENT

COMMUNITY STRENGTHPRIDE

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HOW TO MAKE A OLD FESTIVAL NEW

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FESTIVAL OF THE MOON amp SUN

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FESTIVAL OF THE MOON amp SUN

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FESTIVAL OF THE MOON amp SUN

VIDEOThursday September 19 2013

OLD TOWN OKTOBERFEST

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OLD TOWN OKTOBERFEST

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SO HOW DOES ALL THE MAGIC HAPPEN

GET THE BEST PEOPLE COMMITTEES ORGANIZATION PASSION DEPENDENCY SHOWCASING OUR COMMUNITY - OLD TOWN

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INTERNING AT OTCA

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COMMUNICATION INTERNSHIP

Execute all aspects of one major event in Old Town including

Securing sponsors vendors entertainment

Coordinating day of event

Write press releases and monthly newsletter stories

Develop social media campaigns

Work with local businesses and execute beautification

projects

Create website and advertising copy

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DESIGN INTERNSHIP

Monthly City Pulse Ads

OTCA Branding Materials

Festival amp Event Posters

All event collateral materials

Website design

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Thursday September 19 2013

THANK YOU

Thursday September 19 2013

LOUISE GRADWOHL EXECUTIVE DIRECTOROLD TOWN COMMERCIAL ASSOCIATION

louiseoldtownmainstreetorgThursday September 19 2013