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Old SpiceBy Kimberly Wu
“Smell like a man, man”
Target Audience = young men ages 14-25 Carries body wash, deodorant, antiperspirant, body
spray, fragrance
Challenges
Limited social media networking sitesSupporting new image without Fabio
Goals
Create a MySpace page Create continuous awareness Use social media to help boost product image
Theme
Develop and expand social media networks to draw
consumer and brand awareness at minimal cost.
Blogging• Post videos,
news, social medias
Social media
networks
• Capture consumer awareness, develop brand image, gain consumer insight
PR• Creates a
successful PR campaign at minimal cost
Social Media
YouTube for videos Twitter for constant
communication Facebook for updates
and insight Website for product
resources and purchase
Using Social Media Direct contact with consumers
Create brand awarenessBroader audience
Inexpensive to achieve
Metrics of Success
Using social networks to gather consumer opinions about products
Comparative analysis with competitors in market Pay-per-click
Budget SEM Budget:- Clicks per day 18-22- Average CPC: $0.41 - $0.60- Cost/Day: $9.00-$11.00
Aware: Summer Season- Highest seasonal peak for
promotions Cheapest: social media
marketing
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