October 7 regional conference - social media

Social Media: Finding Your Audience, Finding your Voice

Nick SchaperExecutive DirectorDigital Strategic Communicationsnschaper@uschamber.com

@nickschaper

• Background• Free and Paid Resources• Good Examples • Bad Examples• Advertising / Small Business Program• Questions

Social Media:

“The use of web-based and mobile technologies to turn communication into an interactive dialogue”

(Wikipedia)

Social Media:

“The use of web-based and mobile technologies to turn communication into an interactive dialogue…that helps achieve your organization’s goals”

(Nickipedia)

Social Media

130 Million daily Tweets, nearly 200 Million accounts.

6.5 Million users in first year, 381 Million check-ins, 3400% Growth in 2010.

700 Million users, estimated worth $50 Billion.

2 Billion videos watched daily, 48 hours of video uploaded every minute.

Flickr hosts over 5 Billion photos. Facebook users upload 2.5 Billion per month.

Over 100 Million users, 52% outside the U.S. LinkedIn adds one new user every second.

#Whoops!

Now What?

• 80 percent of success is showing up

• Find your audience and what’s being said about you • Experiment and track results

• Who’s doing it right?

• Put systems in place

Nick SchaperExecutive DirectorDigital Strategic Communicationsnschaper@uschamber.com

@NickSchaper