Nuffnang Blogopolis 2011 - Bloggers working with brands

Engaging With BrandsNuffNang Blogopolis 2011

Andrew Hughes – SEO Director30th July 2011

Our Adventures Today

• Who are Reprise Media & what we do• Why are we interested in bloggers

(search and social)• Some previous campaigns• How we consider bloggers• What we expect• How you can improve your blog/site• A Bloggers cheat sheet

Who are Reprise Media?

Why the interest in bloggers?

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Organic Listings

In SERP Places Listings

Organic Listings

Google Video

Google Images

Google News Google Paid Ads

Where do you fit in the digital mix?

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What have we done with bloggers & influencers?

Target – Stella McCartney

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KIA – GetMoreValue

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How do we choose bloggers & websites?

We score you… digitally• We manually review your website• We look at how much of your content is indexed in search

engines• We look at who links to your site• We use tools like: OpenSiteExplorer (SEOMoz), Pagerank checkers

to see what the search engines think• We look at comments• We look at the context of your content• We look at your engagement in social circles (fans/followers)

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What we want in a sponsored post• We will provide you with a topic, areas that we would prefer that

you focus on• For us it is important that you spend some time making sure that

the page is as good as it can be:• Right Title• Right Page Name• Structure of page (H1>H3)• Images with Alt Text• Links from the right text

• We will sometimes also raise awareness of your posts in other channels – so it has to look great.

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How to improve your site?• Install webmaster tools• Fix errors!!!• Site speed• Self host on a domain – not on WP/Blogger• Buy / create / use a good theme• Maintain good standards for all of your content• Use a professional (journalistic?) tone• Don’t use content multiple sites if possible (sometimes

unavoidable)• Use categories for posts effectively• Use your social assets to promote your posts

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A bloggers cheat sheet• Domains: Lots of suppliers, but choose a big brand Eg. Melbourne IT/GoDaddy• Self Host! - Wordpress Hosting & Wordpress Info• Install WMT: Google/Bing/Yahoo & fix errors• Socially enable your site – Facebook like / Google + / Twitter - plugins• Target your audience global or AU – use keyword research through Google

Keyword Tool• Google webmaster site guides• It is VERY cheap to outsource – just brief it well: Odesk | Freelancer.com• Do the extra bit… as our clients LOVE it

Andrew HughesSEO Director

http://www.reprisemedia.com.au@y0z2a

http://searcheverywhere.nethttp://www.slideshare.net/y0z2a