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Small business eMarketing. Presentation to local small businesses in the Northern Valleys, WA. Bindoon, Gingin, Chittering, Bullsbrook.
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eWorkout
Jackie ShervingtonJune 2012
A.No website – The freewayB. Website – Turbo powered
The freeway – no website
1. Google Place (Maps)2. Google adwords (landing page)3. Portals (Trip adviser)4. Social Media
– Facebook– Linked in– Youtube– Blogging– Twitter
5. Google merchant centre/ebay
1. Google place• When someone is looking
for a localized provider, Google will often send them to their local listings.
• Own your listing!• Encourage Customers To
Rate & Review Your Business
• Provide Images, Videos & Coupons
2. Google adwords• You don’t need a website – just a
place to drive the leads to – “landing page”.
• Google Adwords– For example, if you decide that
you would like to spend $100 a day, and you are willing to pay $5 for each click, then Google will run your ad until you reach 20 visitors. You can easily track results and determine
• Facebook Ads
3. Portals/referrers
• Your industry?• Urbanspoon• Tourism – Tripadviser• Newspaper.com
4. Social Media
• Not hard sell• Build your
likability and expertise. • Blogging• Twitter• LinkedIn account
4. Social Media
• Facebook• Youtube• Flickr• Foursquare
5. Merchant
• Google shopping• ebay
Website – Turbo Power
1. Free Search traffic to your website (SEO)2. Paid search traffic to your website – adwords
or facebook3. Database/repeat/referrals4. Print
1st step - ANALYTICS
1. Search engine optimisation (SEO)
Why SEO?
95% of users don’t go beyond the first 3 pages of search results before
they try another keyword.
SEO: the checklistKeywords
Site Design
Content
Code
Links
BETTER RANKINGS!!
SEO: keywords
• One page doesn’t fit all• New page per product or topic
Spread it around
• “Less is more” per page. 1 or 2 primary terms and 5-10 secondary
• Keep keywords relatedKeep a focus
• Short terms are more competitive• Long tail - better traffic & quicker
results
Long and short
Brainstorm
Competitive Research
Keyword Tools and Programs
SEO: linksLinks are the critical link to SEO SUCCESS
Link Popularity
Link Relevance
Link text
Link authority
Authority Sites Directories
Blogs Press releases
Related Sites
Websites conversion1. Where do your eyes go first?2. Do you know right away what this website is about?3. Is the important information “above the fold?”4. Can you easily find the benefits of the product/service?5. Is there a clear call to action?6. Is the font easy to read?7. Do the menu items clearly tell you where they will take you?8. Is there an easy way to contact the business?9. Can you find out more about the owner or employees of the company?10. Do you feel personally connected? 11. Is there multimedia?12. Are there links to social media?
Tools of the trade
• Google alerts• Evernote• Cloud based services:– Email mkting – mailchimp– Surveys – surveymonkey– Accounting - Saasu – CRM - Insightly
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