Non-for-Profit Marketing

Social Media For Your Non-Profit

Marketing

is not a bad word

Marketing

Non-Profits

Have Customers

Non-Profits

Have CustomersAre a Business

Non-Profits

Have CustomersAre a BusinessNeed to Market

Non-Profits

Need to tell a story

Using Social

Donate $ Here are our results

Here is the story

Did you see our results

Social Platforms

Multimedia Sharing

Social Media

Social Media

Mike Bailey-Gates, Flickr

Listening

Social Media

Mike Bailey-Gates, Flickr

ListeningEngaging

What are you currently on?

Find the Super-Users

Ask for Advice

Give to Get

Think before

Social Policy

Think before

Non-Profit - Customer - Volunteer

Getting started…

Get Set

Get to Know theSocial Network:

Get to Know theSocial Network:

The Audience

Facebook:• has 1.06 billion users.• daily active users 618 million• average visit lasts 23 minutes• 46% of users are over the age of 45• 57% of users are female (43% male)• lets talk college 57% of Facebook users have “some college”

24% bachelors or graduate degree• income

47% of make between $50,000 – $99,000 33% between $25,000 – $49,999

Maintenance

Originally uploaded to Flickr by THOR

• Update your profile • Answer questions

• Ask questions

• Interact & participate

Personal & Business

Be Yourself

Be Yourself

And Business

And Business

And Business

Total number of connections between local businesses and users: 2 billion 

And Business

Total number of connections between local businesses and users: 2 billion 

Average number of weekly local business page views: 645 million

And Business

Total number of connections between local businesses and users: 2 million

Average number of weekly local business page views: 645 million

Average number of weekly comments on local business pages: 13 million

And Business Ads

And Business Ads

And Business Ads

What do I Tweet?

• New Blog Entries

• Podcasts

• Real Estate News

• Random Facts

• Breaking News

• Events

• Retweet

• Reply to People

Handy Apps on Twitter

• 500 million users• 13% of internet users also use Twitter• 54% of users use on their mobile devices• 36% of Twitter users tweet at least once a day• average time per month 170 minutes.• 34% of marketers have generated leads 20% have closed

How they break down:• 59% are female • 41% are male

Get Linked

• 200 million users• 75% of users use it for business purposes• 2 million companies on LinkedIn• 50% of users have a bachelors or graduate degree• average income is north of $100,000• every Fortune 500 is represented

How to get Linked

How to get Linked

How to get Linked

Groups

Discover Google

Google+ Stats

• has 343 million users (fastest growing)

• users are 71% male• most common occupation is an engineer• 44% are “single”

Discover Google

Google+ best uses

• establishes expertise• Local marketing• Ties in all Social Media

Other great ways to get Social

Get Pinned

• has 48.7 million users• top interests of Pinterest users are crafts, hobbies, interior design & fashion• average visit lasts 14.2 minutes• 80% of Pin are Re-Pins

How it breaks down:• 82% female • 18% male

Lights & Action

• 1 billion users • 4 billion views a day • In 2010 had 700 billion playbacks• 60 hours of video is uploaded every minute• more video uploaded in 60 days than the 3 major US networks have created in 60 years• Users spend a total of 2.9 billion hours per month (326,294 years)

Instagram

100 million users

Instagram

100 million users

7.3 million daily users

Instagram

100 million users

7.3 million daily users

40 million photos daily

Other things to ConsiderGeneral social media statistics

• Women are more active on social media than men – 55% vs 45%• North American consumers show the strongest interest in using social media for deals (45%)• A 2011 study confirmed that social media users dine out more and are more likely to become return customers• 43% of all online consumers follow or are a fan of a brand• 57% of people talk to people more online than they do in real life

Other things to ConsiderGeneral social media statistics

• Women are more active on social media than men – 55% vs 45%• North American consumers show the strongest interest in using social media for deals (45%)• A 2011 study confirmed that social media users dine out more and are more likely to become return customers• 43% of all online consumers follow or are a fan of a brand• 57% of people talk to people more online than they do in real life

Social Media = Listening

• Reach a desired audience

• Engage people

• Offer opportunities to increase revenue

Goals to Measure

Questions?

Photo by jn2race