Nokia In-App Payment - UX considerations

In-app payment UX considerationsWebinar

Jan Krebber @krebbixuxSenior User Experience Consultant

Overview

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• Fundamentals• Flows• UX offering• Take home messages

Fundamentals

If the customer cannot find the product, the customer cannot buy the product.

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Jacob Nielsen

Content is king.

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Primary and only action is to purchase the item.

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Make people feel good and confident while buying.

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Support your paying customers.

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No registration.

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The purchased item is immediately and always available.

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Purchased items must be restorable.

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Flows

Give before you take.

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Guide people after trial period has ended.

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If purchase results in a significant layout change, no notification is required.

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If purchase results in minor layout changes, a notification is recommended.

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Make purchase notification an integral part.

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Separate unsold and sold items.

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If there is no in-game store, let people continue playing as soon as possible.

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If there is an in-game store, navigate to it after each purchase.

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It is the author’s responsibility to restore purchased content.

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UX offering

You find more UX tips from the UX library.

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Literature and links.

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• Nokia X UX guidelines http://developer.nokia.com/resources/library/nokia-x-ui/index.html

• Nokia In-App-Payment API documentation http://developer.nokia.com/resources/library/nokia-x/nokia-in-app-payment/nokia-in-app-payment-porting-guide.html

• Android UI guidelines https://developer.android.com/design/index.html

• Nielsen Norman Group, www.nngroup.com• 4ourth mobile, www.4ourth.com

Take home messages

If the customer cannot find the product, the customer cannot buy the product.

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Jacob Nielsen

Give before you take.

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Make purchase notification an integral part.

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Thanks to:

- Maaike Beenen, - Sanna Hiukka,- Petri Kiukkonen.

Thanks.

Jan Krebberext-jan.krebber@nokia.com@krebbixux