NO EMAIL DAY presentation for North East New Tech (3rd Feb 2012)

NOEMAILDAY11.11.11

www.facebook.com/NoEmailDay@NoEmailDayHQ

You need 3 things to change the world:

1.Laptop2.Smartphone3.Imagination

Domino Project Street Team

‘Poke The Box’

‘Do The Work’

NO EMAIL DAY ‘Manifesto’10 page document, written in 2 nights & published on Slideshare in August 2011

Twitter@NoEmailDayHQ

#noemailday

Facebookfacebook.com/NoEmailDay

The Next Web8th October 2011

Being pro-active!

The Next Web15th October 2011

What happened next?

1,000’s of Tweets, blogs and forum posts about the campaign from all over the world incl. the UK, USA, France, Germany, Spain, Italy, Eastern Europe, Scandinavia, Russia, Egypt, Israel, Africa, Philippines, Malaysia, Hong Kong, Japan, Australia, Argentina, Brazil, Chile & more! (I even had a phone call from a TV documentary maker in South Korea).

27,000 Slideshare views of the NO EMAIL DAY ‘Manifesto’ in November alone

Radio interview for the BBC Radio 5 Live ‘Outriders’ show

Brief mention in the Wired magazine podcast

2-page spread in The Journal ‘Science & Technology’ section by John Hill

Feature on New Media Now website by Hanna Miettinen

Sarah Price (Gmail Community Manager) blogged about it on Google+

Support from Luis Suarez (Knowledge Manager, Community Builder & Social Computing Evangelist @ IBM) – this led to IBM Benelux launching their ‘Outside The Inbox’ campaign to coincide with #noemailday

Features in Forbes, Wall Street Journal and Lifehacker

3 small words of encouragement

What happened on 11/11/11?88 pages and 440 Tweets

Facebook Page Insights

Facebook Page Insights

Facebook Page Insights

Upsides?(or why the idea spread)

Downsides?(or what didn’t work)

NOEMAILDAY12.12.12

www.facebook.com/NoEmailDay@NoEmailDayHQ

“Don’t wait to be chosen, pick yourself”

Seth Godin, ‘Poke The Box’

“We need moreLeaders NOT Followers”

http://plandigital.wordpress.com