NIVEA Sunsafe

Nivea Sun is already market leader,and has one of the best products.

O!r C"#$$%&'%

-Maintain Leadership.-Increase loyalty to the brand.

We need to find an idea to make a goodproduct even better.

We searched for category insights.

People don’t know enough about sunscreen.

SPF CONFUSION

HOW DO I USE IT?

I never know how much sunscreen to use though! You don't wanna end up looking like a dork.. all white! Muahah!

Posted 12 jan 2011Jamelia_67

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SUN MYTHS

Even the best sunscreen doesn’t work if you don’t use it right.

INSIGHT

O!r M())(*&

-Help people to enjoy the sun safely.

How?

Remind peopleEducate peopleMake it easy for people

We start the initiative:

We’ll kick o! with the products

Sun activated stickers willremind you when to re-apply sunscreen.

We’ll bring it to your wrist throughUV-sensitive bracelets.

Or wherever you wish.

You decide what works for you!

We bring it to the people

We place sample-billboardswhere people are in most danger

of getting burned skin.

Beach promotion

Public sunscreen dispensers

We put public dispensersnext to beach-showers,

by the soap in public toilets etc.

And we grabbed the most knownwarning system on beaches...

Sunsafe straight at your fingertips:

Choose SPFor

browse product range

Get reminders

Everything comes together on the microsite

Make Nivea Sun the sunscreen

#Beach#Sun#Tan

O!er fromNivea Sun

=

Otilia just checked in @ Miami beach=

Special O!ers from Nivea Sun

We also connect Nivea Sun with all sun related items online.

The future as we see it:Summary

0

1250

2500

3750

5000

June July August

DECREASE IN SUNBURN

INCREASE IN SALES

0

1250

2500

3750

5000

June July August

Thank you!