Niklas Slotte - AR as Part of The Consumer Shopping Experience - Mindtrek 2016

SAYDUCKMINDTREK 2016

AR AS PART OF THE CONSUMER SHOPPING EXPERIENCE

NIKLAS SLOTTECEO

THE PROBLEM

What’s the problem?People lack access to:

Inspiration Imagination

63% spend 2-4+ weeks before purchasing

On average, furniture shoppers search 14.2 times before purchasing

Over 60% visit 2-5+ sites prior to purchase

Over 55% of consumers want to see the product before buying it.

Furniture e-commerce conversion rate stands only at 2%

Shopping cart abandonment is at 50%

BRIEF HISTORY

2012

2012

We’ve come a long way…

2013

2014

2015

Founded Go-to-market Sayduck AppFocus &Growth

CONFIDENTIAL

+50kSESSIONS /

MONTH

+50kSAYDUCKAPP DL’s

+100k3D VIEWS /

MONTH

+100BRANDS ONPLATFORM

World leading brands on platform

+1MIN TOTAL

REVENUES

Current Traction

“No assembly required”

“So elegantly

pithy”

“Place furniture from a range of brands in your

space.”

Press & Awards

“The next hot

European startups”

SAYDUCK TODAY

Sayduck Platform

External EmbedsSayduck.comSayduck App

+ Branded Apps (White label)

High-End

The furnishing market is worth ~€750B - less than 10% is online. There are over 10k design brands and retailers.

CONFIDENTIAL

5%

20%

75%

Premium Brand

Mass / Low-end

• Our current focus has been in high-end, we need to move down the pyramid to reach a wide audience

The Market

LEARNINGS

Our position in the Journey

Inspiration Discovery Validation Purchase

Our Focus

Product Page 3D View Home ViewNO Magazine Calibration

Sayduck App - Steps to markerless AR

Measuring AR & Markerless

First Questions Second Question

40%AR HAPPINESS6/2016

50%AR

HAPPINESS10/2016

Things we learned• 42% would  feel more confident to

buy furniture items online when using Sayduck

• Sayduck increases the upper limit value of an item purchased online by 27% 

• 23% of shoppers have returned an item when purchased online -->  47% thinks that Sayduck will help them with size / fit / matching problems

bathrooms.com:Conversion rate more than double on consumers who download the app vs. they who don’t

Average Order Value almost 25% higher on consumers who download app vs. they who don't

CONFIDENTIAL

3D for manypurposes

Virtual Reality

Augmented Reality

PhotorealisticProduct Shots

3D in browser with WebGL

What we think works1. People connect with our problem 2. Markerless is a great improvement

3. 3D Viewer (WebGL) is a great addition

4. More relevant content to more relevant people

THE FUTURE - WHAT WE DON’T KNOW

What is the right device for AR?

Is current AR good enough?1. Is the experience good enough? Is it a main feature or a complimentary feature?

2. Are we real creating value for the user?

3. What is the right way to measure ‘value’?

THANKSNiklas Slotte

niklas.slotte@sayduck.com+358 40 7353874