Next Generation Audience Measurement at Spectrum Reach

Next GenerationAudience Measurement

Tim CaseDirector, Data Engineering

[Placeholder]About Charter and Spectrum

Reach

Connect with any audience.

Spectrum Reach develops measurable, data infused marketing solutions to reach your best customers and grow your business. Get more from your marketing.

Who is Spectrum Reach?

Our Capabilities

Television

Put your message in front of the right

audience at exactly the right time in

cable’s news, sports and award-winning

shows.

Creative Services

Our award-winning writers, producers,

editors and designers will

develop your ideal message to capture the attention of your

perfect customer.

Digital Solutions

Optimize your Television message

with an online strategy to reach

your ideal customers on every screen.

Programming

Our expansive partnership with over 40 networks means

you’ll be seen on only high quality programming!

The Audience Measurement platforms enables anonymized and aggregated reporting of program viewership and allows us to answer the Four W’s-Who is watching?-What are they watching?-When are they watching?-Where are they watching?

What is Audience Measurement?

2015

Q2’

16Q

4’16

Nextgen JourneyCollection Processing

Storage& Delivery

Analysis& Presentation

2014

Nextgen

Legacy

0 hrs 5 hrs 10 hrs 15 hrs 20 hrs 25 hrs

Nextgen Performance

What’s Next?Real-Time.

Benefits of real-time streaming-Eliminates batch windows-Improves data quality-Enables new business opportunities

Why Real-Time?

Cable 101

Set-top Box SDV Collector AudienceMeasurementSDV Servers

Real-Time Collection

Set-top Box SDV Collector AudienceMeasurementSDV Servers

Real-Time Events

Real-Time Insights

http://bit.ly/charter-jobs

We’re Hiring!

timothy.case@charter.com@timrcasehttp://www.linkedin.com/in/timrcase

Thank You!