New Zealand Software Association

NZ Software Association

Collaboration and Social Networking

Video: Time to Think

Agenda• Introduction• Web 2.0• Industry• How Many friends?• IBM Social Networking• Business Value• Futures• Coffee?

Personal Social Networking“Web 2.0”

Software Technical Sales

Commitment

New Challenge

Web 2.0@Cattail

InfluenceKnowledge

Reputation

Marketing

Influence

People

Web 2.0 Solution

Education Media Telco Manufacturing

Web 2.0 Solution

Web 2.0 Solution

Web 2.0 Solution

Web 2.0 Solution

Industry Verticals

Changing the Game: Goldcorp Inc

• Yr2000, Strikes, debt, high production costs, terminated mining operations

• CEO Rob McEwen “Goldcorp Challenge” $575,000 prize

• Exposed 400Mb 55,000 acre property of Geological data to the web

• 100 targets identified• 80%+ yielded substantial

gold• 8 million ounces = $3bn• $100 invested in 1993

would be $3000 today

Changing the Game: Lego

• Mindstorms was 4 years old, hard to use kids, 40% of users were adults

• Engaged 4 enthusiasts

• User Panel - Ideas on new sensors, redesigned input ports, and stabilized firmware

• Contributed for free (11 months)

• Outsourced innovation

• Allows the code to hacked and modified

• Mindstorm sells 40,000 units a year at $199 a pop -- with no advertising -- and has become Lego's all-time best-selling product

•http://www.wired.com/culture/lifestyle/news/2006/01/69946

Video: How many friends do you have?

Business benefits

• Find hidden expertise• Reduce time to find

and access knowledge sources

• Reduce email and telephone usage

How do we calculate the business value of Social Networking over time?

Critical Business Process (ROI)Collaboration Business ProcessContribution

Return on Contribution (ROC) = Benefit

Cost

Return On Contribution is a ratio of benefit divided by cost

*No direct monetary costs the metric is therefore based on people

*Assume employees make appropriate and strategic use of available collaborative resources

Return on Contribution (ROC) =

Number of people who benefit from a resource

Number of people who create or contribute to that resource

An example: Blogging (Blogging within Lotus Connections)

2.59Return on Contribution(Consumers)

4213Blog entries -Originators

10896ConsumersBloggingMeasure

Return on Contribution (ROC) = = = 2.5910896

4213

Consumers

Originators

* Some consumers may also be originators

What does the number 2.59 mean?

Blogging-originator creates a new entry

2.59 consumers benefit from the work of each new blog entry

Shows the up-take of a Social Networking application – Growth in participation

Growth in participation

Stable usage

Future

Virtual Worlds: SecondLife and OpenSIM

3D Chat: IMVU

Metaverse: Gaming

Metaverse: Training

ThinkThank you

Chris Sparshottsparkbouy@gmail.com

Portfoliohttp://www.slideshare.net/sparkbouy/slideshows

IBMchris_sparshott@nz.ibm.com