New World New Rules

FORCE #1Rate & Speed of Change

5 FORCESCHANGING OUR WORLD

Ten years ago there wereno social networks.

Ten years ago there wereno social networks.

7 years

Ten years ago there wereno social networks.

7 years26 m

in12

days

FORCE #2Shift Happens -

The New Cycle Of Innovation

5 FORCESCHANGING OUR WORLD

There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle

Innovationcircle

New Technology

Large Corporations

Consumer andMass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

TechnologyInvestments

Source: Cisco IBSG

FORCE #3“Power to the People”

5 FORCESCHANGING OUR WORLD

Customers now have the power of social media to battle companies

Bank of America says they’ll charge customers $5/month fee to use their debit cards

Customers Take to the Web!

22-year-old Molly Katchpole of Washington starts online petition on Change.org

300,000 sign upShe gets personal call from bank executive

BofA backs off on fee

Customers now have the power of social media to battle companies

Impact?“The Credit Union National Association said Thursday that since Bank of America's debit fee was announced, credit unions had added 650,000 members -- vs. 80,000 in an ordinary month -- and $4.5 billion in deposits.”

Spurred A Movement Against Big Banks

FORCE #4Net Generation - “100% Digital,

All the Time

5 FORCESCHANGING OUR WORLD

33% of Fortune 500 companies block social

media from the corporate intranet.

GEN Y SUGGESTIONS(HOW TO LEVERAGE THEM)

• GET THEM OUT OF THE CUBICLE

• IDENTIFY THEM

• CREATE A GROUP PROVIDES FEEDBACK

• REVERSE MENTORING EXECUTIVES

• BETA TEST NEW PRODUCTS

FORCE #5Internet of Things - Everything is

Connected

5 FORCESCHANGING OUR WORLD

New Internet InhabitantsSimple, Smart, Value, Cloud Access, Device

Agnostic, Big Data

Asthma inhaler cross-referenced

with environmental / weather data

Sources: Cisco IBSG, 2011; Sparked, 2010; Nike, 2010; David Van Sickle, 2011; Proteus, 2011

This nest thermostat learns automatically

Mavia plugs into car diagnostic port

Connected Band & Shoe

Crime Data graphed by Stamen Design

Company DNA (Success - Genetic Structures)

Genes

Genes

Genes

Genes

Genes

Genes

Genes

Genes

Genes

Genes

Genes

Product Leadership

Collaboration

Leverage Technology

Passion

Operational Excellence

Relentless Innovation

Adaptability / Change

Experiment Constantly

Strategy / Imagine the future

Customer Service

Develop & Encourage Creativity

Company DNA /Culture(Success - Genetic Structures)

Simplification

Nimble Crowd-sourcing

Empower & Value

Employees

Customer Contribution

Primary Success Criteria

SUGGESTIONS

EMBRACE & BUILDA CULTURE OF

CHANGE / ADAPTABILITY

EXPERIMENTCONSTANTLY

LEVERAGEWHAT’S

AVAILABLE FOCUS ON RELENTLESSINNOVATION

COLLABORATEFOR GREAT

RESULTS

MAKE CHANGEPART OF YOUR DAILY LIFE &

PART OF CULTURE

MAKE CHANGEPART OF YOUR DAILY LIFE &

PART OF CULTURE