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CVB Tourism U
FSC Interactive
Facebook: Social Networking Site that allows for open communication between people and brands. 800+ Million Active Users 46% of Facebook users are 25-44 years old 81% of Facebook users have some level of higher education
Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less. Over 200 Million Users 57% of Twitter users are 25-44 years old 37% of Twitter users have a Bachelors Degree, at least
YouTube: A video sharing website, owned by Google. The second largest search engine on the web. Over 3 Billion Videos Viewed Daily Average age of YouTube is 27 with 20% being 35+ 78% of YouTube users have some level of higher education
First Things First
How to Develop your Social Media Strategy
What are your Goals?
What are your Goals? • Specific
• Measurable
• Realistic
I want to increase traffic to my website by 10% We want a monthly average of 70 interactions on Facebook I want 20 new Followers on Twitter every Month
Who is your Audience? • Age, Race, Gender
• How do they talk to you
• How do they talk to each other
• What is the best way to reach them
What (and who) are your Resources? • In-house vs. Outsourced
• Team Size
• Available Time
• Accountability
What Channels Will Work Best For Me?
The Four “C’s” of Social Media
No matter what platforms you choose, these four things will keep your strategy moving in the right
direction
Four C’s of Social Media
• Content
• Consistency
• Customization
• Community
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
– Tom Curley, CEO of The Associated Press
Content
What to Post
• News About Your Business
• Blog Posts and Press Releases
• Upcoming Events
• Promotions
• Photos
• Information About Your Business
• Quotes
• …Just About Anything!
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
- John Jakes, author
Consistency
Create a Schedule (and stick to it!)
Customization You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
- James Bond, Tomorrow Never Dies
Wildfire
com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
Community
Anyone you interact
with, even if only one time, is a
part of your community
http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html
What Else Should I Do?
Good Question!
It’s Ok to Eavesdrop!
Google Alerts
www.search.twitter.com “search term” near:zipcode
Topsy
Let’s Talk Specifics
The ‘book
Facebook tops Google for weekly traffic in the US.
the times they are a-changin’
Facebook – What You’re Used To
Facebook – Timeline
What Does Timeline Mean for You?
• No Default Landers
• Cover Photo – Can be Anything
• Timeline – Great for History
• Big Photos
• One-on-One Messaging Allowed
• Customized Icons on Tabs
Using Facebook as a Brand Admin Panel
Engaging on Facebook as a Page
Customizing Your Page
Growing your Community through Targeted Ads
Measuring Success with Insights
Admin Panel
Admin Panel: -Facebook Insights -Notifications -Messages -New Likes -Managing Your Page
Your Page Profile
Being Your Brand on Facebook
Engage With Things You Like
Share Your Favorite Content
Customize Your Page
Page Settings
Cross Promote Your Partners
Customized Tab
Cover Photo
Cover Photo/Milestones
Add Milestones as major dates on your Page.
Reach Your Audience Through Ads
Facebook Ads
Real Life Examples Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games. Primary Target: Men in Louisiana Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+
Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses Primary Target: Women in New Orleans, LA Secondary Target Demographics: Engaged, 25+ and College Graduates.
Growing Your Community
Through Invites
Measuring Success with Insights
There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
Using Twitter as a Brand Speaking the Language
Why Twitter Matters
Using Twitter Lists
Measuring Success on Twitter
Cocktail Party Rules of Engagement
Cocktail Party Rules of Engagement
– Don’t talk all about yourself
– Find the people who interest you
– Try to add value to the conversation
– Follow up with your new friends
Speaking the language
RT @fscnola hosting a #socialmedia101 training session this morning!
Twitter Translator
Replies
@ denotes a tweet sent to another Twitter user.
@TiffanyStarnes see you in the park tonight!
Retweet
Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
Direct Message
DM is a private message that you can only send to those who follow you.
D Adeletiblier Here’s my e-mail address andy@fscinteractive.com
Hashtag
# makes a term into a keyword that is searchable, also used to imply sarcasm or humor
@tiffanystarnes is speaking in tongues at #socialsummit Thanks for all your questions on #WediquetteWed. Until next week! Now, tune into The Knot Live airing now! Whether your team makes it to the #FinalFour or not, you’re still guaranteed fun in #NOLA: http://bit.ly/AqSHzS #TravelTuesday
Why Twitter Matters
Twitter Can be Used For…
• PR
• Crisis Communication
• Customer Feedback
• Achieving Goals
• Customer Relations
• Sales
• Driving Traffic
Using Twitter Lists
www.Listorious.com
Why Use Lists?
• Curate other “official” business or company Twitter handles
• Curate any resources relevant to your business or industry
• Curate team members or employees
• Curate industry influencers
Manage (on your computer)
Manage (on the go)
Beauty in Brevity
Measuring Success on Twitter
Success = ____________?
“A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
- Coach Mike Krzyzewski
Sprout Social
Bit.ly
Who.Unfollowed.Me
TweetStats
Measuring Success on Twitter ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/ Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/ TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
YouTube
There are more than 2 billion views of YouTube videos
everyday
Using YouTube as a Brand Popular Content
Customizing Your Channel
Adding Other Videos
Measuring Success with Insights
Popular Content
How-To Videos
Behind The Scenes
Professional Videos
Keep it Short.
Customize Your Channel
Make Your YouTube Channel all About You!
Tag Videos & Create Playlists
Search Optimization
Adding Other Videos
Find Other Channels Like Yours
And… Comment!
(with keywords!)
And…Subscribe!
How Do I Know if it’s Working?
YouTube Insights
Linking it all Together
Share Whatchya Got
Print Materials
Email Signature
Website (above the fold!)
TV Ads
Media Buys
Anywhere Relevant
Utilizing NOCVB’s Social Media Presence
We’re here to help!
CVB Social Media Presence
The CVB Social Media channels are an incredible resource for members. Facebook: 11,374 Fans Twitter: 9,422 Followers YouTube Channel: 23,575 Video Views The CVB urges members to utilize this resource to: - Exponentially extend your brand’s social media reach - Boost your own brand awareness - Engage with the CVB’s online community
How Can You Participate?
1. Mention CVB in Facebook Posts on your Page 2. Mention CVB’s Twitter Handle in your Tweets 3. Respond to and Comment on questions and messages posted on these channels 4. Send CVB videos to include on their YouTube channel 5. Take advantage of free videos for your own marketing use
How to Interact with the CVB on Facebook: Comment
How to Interact with the CVB on Facebook: Mention
How to Interact with the CVB on Twitter: Retweet
How to Interact with the CVB on Twitter: Mention
How to Interact with the CVB on Twitter: Reply
Member Anniversaries
Member Mentions
Member Press
Crisis Communication: TS Lee
Crisis Communication: TS Lee
Crisis Communication: TS Lee
We’re Here For You
The CVB social media presence is an incredible resource for CVB members, at no cost to you. Make sure to make the most of it by engaging with us!
FSC Interactive 1943 Sophie Wright Place
New Orleans, LA 70130 (504) 894-8011
E-mail: training@fscinteractive.com | Facebook: www.facebook.com/fscinteractive Twitter: www.twitter.com/fscnola | More Slides: http://www.slideshare.net/fscnola
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