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“Brands’ use of social media is not a matter of yes or no.
It is simply a matter of how and when.
The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications”.
- Martin Lindstrom, Brand Guru
EUROPE’S LEADINGSOCIAL PORTAL
From Push and Pull to Participation
Message vs. Audience
Consumer marketing
6 degrees of seperation
Social Networks as an important communication platform
Talk on cell phone every day 48% 22%
Talk to friends on landline every day 44 34
Instant Message 42 16
Send messages over SNS sites every day 41 n/a
Spend time with friends in person every day 38 25
Send texts every day 36 17
Send e-mail every day 21 7
Social Network Users Are Also Major CommunicatorsThinking about all the different ways you socialize or communicate with friends..About how often do you..?
SNS users(n=493)
Non SNS users
(n=493)
Source: Pew internet & American Life Project Survey of parents and Teens, October- November 2006. Margin of error for teens is about 4%. All differences between the percentages in the rows are statistically significant
World Trend Map
Source: http://informationarchitects.jp
Background Information
Europe’s largest social networking site‣ Available in 25 languages ‣ +35 million registered members‣ +60 million monthly UV‣ + 6 billion monthly page views ‣ + 75 000 new members/day
Launched April 2007 (rebranding into Netlog.com)
Founders Toon Coppens and Lorenz Bogaert active in Social Media since 2000
VC backed – €5m from Index Ventures and Atomico
HQ in Ghent - Belgium, team of + 50 people
A Pan - European Footprint...
... and beyond!
Profile on Netlog
Profile info
Blog
Video
Profile on Netlog
Friends
Brands
FriendsFriends
Pictures
Video’s
Shouts
Brand Profile
Branding and exposure
Engagement and Interaction
Viral Activation
Conversion
Boost traffic with a fully integrated set of
media
Integrate your micro site (html & iframe)
Brand Page Interaction
skin share
Logs
News
Content share
Microsite integration
Guestbook
Private messages
Become friends
Launch polls
WidgetsContests
Applications
Feeds
Newsletter
Invitation message
Home page visibility
De friendlogs als virale push
Brandambassadors (3 million)
Cases
Cases
Cases
Cases
Ideas for you
Taalontmoetingen | interesse-ontmoetingen
Ideas for you
Foto-/videowedstijd | Hoe zie jij Nederland?
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