Netccentric Profile Deck

OUR BUSINESSES OUR BUSINESSES

To be recognized

globally as a

world-class

internet solutions

innovator.

“ VISION

To conceive,

develop, market and manage, innovative,

dynamic and technologically led

internet platforms for

the Asia Pacific

Region.

“

MISSION

CHEO MING SHEN | 29 years old

The co-founders

Big-picture person

Risk-taker

Strategic planner

Detail-oriented

Good financial sense

Analytical

TIMOTHY TIAH| 28 years old

Overview of Netccentric

Nuffnang Philippines Inc

Nuffnang Beijing WFOE

Nuffnang-Ecpod Holding Ltd

Jipaban Malaysia Sdn Bhd

Nom Nom Media Sdn Bhd

Nuffnang Sdn Bhd

Netcentric Sdn Bhd

Ripplewerkz Pte Ltd

Churp Churp Pte Ltd

Nuffnang Pte Ltd

Nom Nom Media Pte Ltd

Jipaban Pte Ltd

Nuffnang Australia Pty Ltd

Nuffnang China Ltd

Nuffnang (Thailand)

Co., Ltd

NuffnangX

Ltd (UK)

NuffnangX

Inc. (US)

NuffnangX Pte Ltd

ReelityTV

Exteen Co. Ltd.

Churp Churp Media Sdn Bhd

Nuffnang Philippines Inc

Nuffnang Beijing WFOE

Nuffnang-Ecpod Holding Ltd

Nuffnang Sdn Bhd

Netcentric Sdn Bhd

Nuffnang Pte Ltd

Nuffnang Australia Pty Ltd

Nuffnang China Ltd

Nuffnang (Thailand)

Co., Ltd

Exteen Co. Ltd.

How Nuffnang came about…

Tim & Ming made

acquaintance at a Pussycat

Dolls concert while studying

in London.

After graduation, when the

blogopshere remained an

untapped space, Tim

& Ming created

Nuffnang.com

Launched in 2007,

300 bloggers signed up within

the first three days

This led to a dream

to create a platform to

amalgamate and monetize the blogosphere.

Both had similar experiences in

online entrepreneurship

Tim, an avid blogger,

lamented the

lack of

opportunities to monetize his blog

at that time.

Before Nuffnang came about…

BLOGGERS ADVERTISERS

ADVERTISERS Interactive digital ads

reaching out to >1,000,000

blogs with cumulative

influence over brands

BLOGGERS Generate income and receive

networking opportunities

Revolutionizing the blogosphere

We link advertisers

with bloggers

6,379,174 UNIQUE VISITS/DAY

>1,000,000 BLOGS

7 COUNTRIES

289,090 BLOGGERS

CHINA

MALAYSIA

SINGAPORE

PHILLIPPINES

HONG KONG

AUSTRALIA

THAILAND

Nuffnang in numbers

How Nuffnang completes blogging

Earn money from advertisements…

Leaderboard

Large

rectangle

Skyscraper

Review products and services

Sponsored Blog Posts

Sponsored editorial

reviews by influential

bloggers

To educate readers about

the campaign and/or

products

Advertisers can leverage on the value

of blogs with their rich and engaging

content. “

Be part of a community

Meet like-minded bloggers Befriend others who share the same passion for blogging like you!

Gain excess to exclusive blogger

events Be part of the hottest parties, latest blockbuster premieres or product launches

Win cool prizes from community

contests Think shiny gadgets, cash prizes, holiday getaways etc!

Exclusive

high-profile

bloggers

Established

talent

management

system

Large and

diverse

network

of blogs

Control

&

Accountability

Experience

in the

industry

Nuffnang’s strengths…

Overview of Netccentric

Nuffnang Philippines Inc

Nuffnang Beijing WFOE

Nuffnang-Ecpod Holding Ltd

Jipaban Malaysia Sdn Bhd

Nom Nom Media Sdn Bhd

Nuffnang Sdn Bhd

Netcentric Sdn Bhd

Ripplewerkz Pte Ltd

Churp Churp Pte Ltd

Nuffnang Pte Ltd

Nom Nom Media Pte Ltd

Jipaban Pte Ltd

Nuffnang Australia Pty Ltd

Nuffnang China Ltd

Nuffnang (Thailand)

Co., Ltd

NuffnangX

Ltd (UK)

NuffnangX

Inc. (US)

NuffnangX Pte Ltd

ReelityTV

Exteen Co. Ltd.

Churp Churp Media Sdn Bhd

Nuffnang Philippines Inc

Netcentric Sdn Bhd

Churp Churp Pte Ltd

Nuffnang Australia Pty Ltd

Churp Churp Media Sdn Bhd

Churp Churp is resold by Nuffnang AU & Nuffnang PH

Why Churp Churp?

Platform agnostic

Leverages on existing base of users

Relevant in the social media age

High-profile alpha influencers

Alphas are celebrity Churpers known for their huge influence, their larger-than-life

presence, and their ability to drive conversations and trends both offline and online.

“

How Churp Churp works

For advertisers…

advertiser

Twitterer A

Facebook Fan B

MSN User C

Followers & Friends

For Churpers…

advertiser

Twitterer A

Facebook Fan B

MSN User C

Followers & Friends

Drink it!

Drink it!

Drink it!

Drink it!

The result?

ADVERTISER

BRAND

MESSAGES

BRAND MESSAGES

BRAND

MESSAGES

BRAND

MESSAGES

BRAND MESSAGES

Brand messages go viral!

Win-win situation…

Advertisers are happy! Churpers earn money!

Our client-servicing process

Plan

• Conceptualization

• Budgeting

Execute

• Engagement and management of social media users

• Content/Contest/Event management

Report

• Interim- and post-campaign reports

• Campaign performance analysis

The team behind Nuffnang

& Churp Churp

Exclusive digital media reseller

Gateway to the

region’s leading

social media

solutions

“ Asia Pacific’s

first social media

influencers community

Asia Pacific’s

first blog advertising community

Asia Pacific’s

first multidisciplinary online

shopping mall

Online video production

and content provider

Advertising Operations

Craft, execute, monitor

and evaluate

campaigns

“

Community Relations

Social media monitoring

Helpdesk support

Talent Management

Managing advertising enquiries

Identifying new talents

Report earnings

Monitor talents’ traffic

Community /

Blogger events

Recent campaigns

Colgate Slimsoft Campaign 2012

Raise awareness for Colgate’s new range of toothbrush: The colgate Slimsoft!

Educate the consumers and public on general oral care

Increase brand’s engagement opportunities with social influencers and consumers

General Branding

Value-added media >70 Post-event blog posts from

attendees

Dedicated event album on Nuffnang’s

FB page

Tweets from @NuffnangSG

>40 blogger tweets about the event

Objectives

Cathay Cineleisure’s Next Online Sensation

Call for entries for Cineleisure’s Next Online Sensation!

Revive the youthful crowd of Cathay Cineleisure Orchard

Establish participation of the public through conversation and voting mechanics

Objectives

Sponsored Posts 3 bloggers wrote about the contest

and doubled as contest judges.

Social Seeding via Churp Churp Churpies shared about the contest with followers.

Influencer Seeding Xiaxue helped garnered support

from her strong following.

Our clientele

Overview of Netccentric

Nuffnang Philippines Inc

Nuffnang Beijing WFOE

Nuffnang-Ecpod Holding Ltd

Jipaban Malaysia Sdn Bhd

Nom Nom Media Sdn Bhd

Nuffnang Sdn Bhd

Netcentric Sdn Bhd

Ripplewerkz Pte Ltd

Churp Churp Pte Ltd

Nuffnang Pte Ltd

Nom Nom Media Pte Ltd

Jipaban Pte Ltd

Nuffnang Australia Pty Ltd

Nuffnang China Ltd

Nuffnang (Thailand)

Co., Ltd

NuffnangX

Ltd (UK)

NuffnangX

Inc. (US)

NuffnangX Pte Ltd

ReelityTV

Exteen Co. Ltd.

Churp Churp Media Sdn Bhd

Jipaban Malaysia Sdn Bhd

Jipaban Pte Ltd

Asia’s first multidisciplinary online shopping mall

Since Launch in 2010 Numbers

Total no. of brands 63

Total no. of active products 7,411

No. of Facebook fans 27,262

Total registered shoppers 39,983

Absolute unique visitors 859,740

Jipaban’s business strategies

Our business focus

WOMEN’S FASHION main revenue driver

Strategic collaboration

Director of women’s

fashion & fashion advisor

at Jipban

Owner and face of

MaryJulian

Recent collaboration with

Vivien Ong – winner of

New Paper New Face

2010 and international

model.

JADE SEAH CELEBRITY / PERSONALITY

maryjulian Fall/Winter ‘12 | featuring: Vivien Ong

Self-manufactured and designed products

CONNECT POLL SHARE And shop with friends With the egg-on list Your wish list

Shopping alone is no fun…

Should I buy this?

What should I

get for her birthday?

Integrated social networking features

Business processes at Jipaban

Merchandizing process

Overseas

sourcing

Photo shoot for sample pieces

Product description

Shipment arrives

Stock check

merchandizer

product specialist

logistics manager

Barcode

Inventory organization

Ordering process

Customers’

orders made

Logistics

manager prints

out picking list

Items retrieved

from shelves Packing Delivery

System captures

order

information

Item location for easy retrieval

Stocks are neatly organized

in shelves and boxes

Photo shoot area

Logistics manager packing

purchased items

Stocks storage

Overview of Netccentric

Nuffnang Philippines Inc

Nuffnang Beijing WFOE

Nuffnang-Ecpod Holding Ltd

Jipaban Malaysia Sdn Bhd

Nom Nom Media Sdn Bhd

Nuffnang Sdn Bhd

Netcentric Sdn Bhd

Ripplewerkz Pte Ltd

Churp Churp Pte Ltd

Nuffnang Pte Ltd

Nom Nom Media Pte Ltd

Jipaban Pte Ltd

Nuffnang Australia Pty Ltd

Nuffnang China Ltd

Nuffnang (Thailand)

Co., Ltd

NuffnangX

Ltd (UK)

NuffnangX

Inc. (US)

NuffnangX Pte Ltd

ReelityTV

Exteen Co. Ltd.

Churp Churp Media Sdn Bhd

Ripplewerkz Pte Ltd

Churp Churp Pte Ltd

Nuffnang Pte Ltd

Jipaban Pte Ltd

advertising

online retail

Interactive design

& devt

All-in-one interactive media design and development

We help create

an impact with

your web

presence

“

Sample projects

Blog designs

E-commerce & corporate websites

Microsites

Web & Facebook

applications

And many more…

Graphic Design

Corporate ID/Logo

Our mantras, which are encapsulated in our

work, are quality, efficiency and value.

“

How we work

Planning &

discussion Design drafting

Web

development

Final Test,

User

Acceptance

Test (UAT) &

Launch

Continued

improvements &

support

Project

confirmation

Promotes

healthy competition

Hedge against

internal technical

failure

Strategic purpose of Ripplewerkz

The Ripplewerkz team

We are not just

computer geeks, we

are fun people too!

“

Recognized over the years

Overview of Netccentric

Nuffnang Philippines Inc

Nuffnang Beijing WFOE

Nuffnang-Ecpod Holding Ltd

Jipaban Malaysia Sdn Bhd

Nom Nom Media Sdn Bhd

Nuffnang Sdn Bhd

Netcentric Sdn Bhd

Ripplewerkz Pte Ltd

Churp Churp Pte Ltd

Nuffnang Pte Ltd

Nom Nom Media Pte Ltd

Jipaban Pte Ltd

Nuffnang Australia Pty Ltd

Nuffnang China Ltd

Nuffnang (Thailand)

Co., Ltd

NuffnangX

Ltd (UK)

NuffnangX

Inc. (US)

NuffnangX Pte Ltd

ReelityTV

Exteen Co. Ltd.

Churp Churp Media Sdn Bhd

advertising

online retail

Interactive design

& devt Ripplewerkz

Pte Ltd

Churp Churp Pte Ltd

Nuffnang Pte Ltd

Jipaban Pte Ltd

ReelityTV Online content provider

& video production

GAME SHOW Teams of bloggers go through tough physical challenges to compete for the ultimate cash prize and the title

of Reelity Showdown Champions.

PARODY We bring you intelligent and

sometimes silly comedy – ranging from scripted sketch to parody

montage.

LIFE STYLE Hosted by one of Singapore’s most influential bloggers, Rachell gamely tackles ‘real world’ situations and

learns that reality does bite.

Online content provider

HUMOUR Watch the terrified and confused

faces of victims we’ve punked in this series of scumbag pranks we pull on

the innocent!

Powerful social media influencers

We don’t just produce videos,

we create stories

Helmed by an experienced

and talented team

Why ReelityTV is unique…

Why venture into videos?

Delivers messages

faster Asset to the

company Wide reach &

high engagement

Overview of Netccentric

Nuffnang Philippines Inc

Nuffnang Beijing WFOE

Nuffnang-Ecpod Holding Ltd

Jipaban Malaysia Sdn Bhd

Nom Nom Media Sdn Bhd

Nuffnang Sdn Bhd

Netcentric Sdn Bhd

Ripplewerkz Pte Ltd

Churp Churp Pte Ltd

Nuffnang Pte Ltd

Nom Nom Media Pte Ltd

Jipaban Pte Ltd

Nuffnang Australia Pty Ltd

Nuffnang China Ltd

Nuffnang (Thailand)

Co., Ltd

NuffnangX

Ltd (UK)

NuffnangX

Inc. (US)

NuffnangX Pte Ltd

ReelityTV

Exteen Co. Ltd.

Churp Churp Media Sdn Bhd

mobile app

advertising

online retail

Interactive design

& devt Ripplewerkz

Pte Ltd

Churp Churp Pte Ltd

Nuffnang Pte Ltd

Jipaban Pte Ltd

NuffnangX

Ltd (UK)

NuffnangX

Inc. (US)

NuffnangX Pte Ltd

ReelityTV Online content provider

& video production

Mobile app for blog reading

Only 1% of people

in Asia read blogs

on mobile devices “

FACT

Read blogs on the go

Three core features of NuffnangX

Find blogs…

Add blogs you know Discover new blogs Read Editors’ Choice picks

Follow blog updates… Follow blog updates

Communicate with bloggers

Comment and reply

on-the-go

Receive push

notifications on mobile

devices

Never miss a comment

from readers

NuffnangX in the press

NuffnangX in the press

The Guardian Apps Blog:

20 Best Android apps this week

BBC:

App of the week

Where we are today…

Depth & diversity of our businesses

Na matter what we do, the

internet and social media will

always remain at the heart of

our activities.

“

Our unique work culture

Work hard

Play harder

Be proactive

Be empowered

“

Friends before co-workers

Our cosy workspace

Our office is a home away from home… “

We COOK in the office…

Friendships with our talents

International press coverage

BBC News - Start-up Stories

15 November 2012 http://www.bbc.co.uk/news/11757732

As long as I’m

alive, I will work

and continue to

be productive…

“

More press coverage

We are but mere mortals, and ultimately our

achievements and legacy are all that remains

“ Spirit of entrepreneurship

THANK YOU THANK YOU