Net squared manchester 28th june 2011

Net Squared Manchester28th June 2011

Richard Craig – @richardacraig

Charity Technology Trust - @charity_tech

Charity Technology TrustCTT Connects the Third Sector with Technology.

Formed in 2001 initially funded by City Bankers and Entrepreneurs, CTT now operates as a self funded Social Enterprise retaining charitable status.

We have around 12’000 registered charities of which we are actively working with around 9’000.

We have donated over £40m of software through the CTX programme.

We process over £45m of online credit card donations each year and enable charities to establish paperless Direct Debits.

Why is technology used?• In general charities or rather the people signing the

cheques consider technology as a necessary evil• In most cases it is seen as a cost that could be avoided• Charities are not seeing the potential that technology can

deliver• Improved Efficiencies and Effectiveness• Greater Donations• Greater Communication• Flexible Working including mobile• Greater impact and reach

CTXchange• Who uses a PC, Laptop, netbook or has a server

on a network?• Anybody using Windows XP, Office 2003/07?• Who is confident they are protected from

Viruses, spyware etc?• Are all the licenses full legal copies?• Were the licenses bought at commercial rate /

charity discount or perhaps through CTX• Do you view technology as a strategic tool?• Do you want to change the way you work?

CTXchange• CTX represents the cheapest way for

eligible charities to gain access to donated software and technologies

• There are 10’000 charities across the UK actively participating in the programme

• Administration fees are typically 3% to 4% of the commercial rates for the equivalent software license

• The programme continues to evolve with more international and local donation partners

• The eligibility criteria and programme rule are constantly under review

CTPayments• Who needs or would like more cash?• Who collects monies to fund their activities?• How many collect via credit, debit card or by direct

debit?• Are you able to collect online or are you processing

by hand?• Are you making the most of gift aid?• Are you prepared for the demise of cheques planned

for 2014?• 80% of current donation still made offline

CTPayments

AIME survey 2011 preliminary results

Source: Blackbaud

Source: Blackbaud

Source: Blackbaud

CTPayments• Provision of a web link that can be embedded

in your own web site so that you can collect donations or other monies online via credit or Debit Card.

• Range of back office reports and gift aid assistance

• Links to e-mail marketing systems and to CRM

• Web Link so that you can collect monies via Direct Debit with this set up online

• Possibility of Facebook integration• Run weekly lotteries• SMS donations particularly useful for specific

campaigns

CTComms• Do you direct mail your donors and those you

help with news?• Do you use physical mail, e-mail, social media,

SMS or even cold calling?• Do you have a broad marketing strategy?• E-mail is still the most effective communication

tool, but works best when supplemented by social media and an engaging web site

CTCommsWhich methods do you use to track the effectiveness of your digital communications?

•Web traffic analysis - 58% •Database - 34%•Number of calls - 30%•Spread sheet - 28%•Number of Social Media Followers - 33%•Re-tweets in twitter - 18%•Paper based system - 13%•Number of read emails - 29%•None - 26%

AIME survey 2011 preliminary results

CTComms• E-mail marketing platform so that you can run

your own e-mail marketing campaigns• Complete detailed analysis of open rates,

articles read, hot spots, link through• Links to CRM systems such as salesforce

with new API’s due this year• Build and deliver surveys with analysis• SMS marketing options to drive customer to

web sites or to make direct payments

Social Media

Source: Advertising Age

What is next for CTT

• Partnerships

What is next for tech?• The demise of the PC, the switch to laptops• Massive Tablet and Smartphone growth• Apps is the new WebApps which was the new

program• Social Media to drive web communication• The Cloud

• We no longer need networks and servers• Cheaper, more accessible, more secure?• Collaborative & flexible working

How can you get help from CTT• Take a look at the web sites

• www.ctt.org• www.ctxchange.org

• Subscribe to newsletters & communciation• Follow us on Twitter, Facebook & YouTube

• @charity_tech• http://www.facebook.com/CharityTechnologyTrust• http://www.youtube.com/user/CTTCTX

• Register your enquiry at our web site• http://www.ctt.org/contact/

• Contact me directly and I will refer you on• richard.craig@ctt.org• @richardacraig

How can you help us

Spread the Word about what we do

Word of mouth is still invaluable