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Going Digital and Creating Global
Audiences: Are You Ready?
107
6
11
??
7
*Need to put some kind of slide
here*
Technology needs to
reflect a personality
It’s okay for content to
step outside a comfort
zone
It’s okay to take risks
Visitors deserve more
And sometimes nudity
Old blog post
We all try to create
content that builds
connections
Content is more
important than
technology
Look for connections
between the physical
visit and online
experience
Given the opportunity
– push boundaries,
take risks and
innovate
Treat every project like
it’s your last
Daniel Incandela
Director of New Media
dincandela@imamuseum.org
@danielincandela
The personality of
technology
Develop
Digital
Content
Focus on
stories of art
and artists
Create new
experiences
for the visitor
Interact with a
global
audience
Technology has
become a pervasive,
interpretive tool for the
IMA
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